Senior Campaigns Manager

Summary

Join Abnormal Security's Integrated Marketing team as a Senior Campaigns Manager and own the development and execution of impactful marketing campaigns. You will be responsible for driving awareness, pipeline generation, and market share growth for Abnormal products. This role demands close collaboration with various marketing teams, a data-driven approach, and a proven track record of successful campaign leadership. The ideal candidate excels at defining the buyer journey, translating messaging into effective campaigns, and scaling demand generation programs. You will need strong analytical and project management skills, along with experience in enterprise security or SaaS marketing. Abnormal Security offers opportunities for professional development and growth within a dynamic and collaborative environment.

Requirements

• Strong understanding of demand generation across multiple channels and the ability to adapt campaigns to the most effective platforms for target audiences
• Ability to communicate complex ideas in simple terms and translate data into actionable business insights
• Expertise in running campaigns with a target account strategy, including experience with ABM tools and programs
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proven track record of managing multiple projects simultaneously with strong attention to detail
• Experience working with sales teams, aligning their business metrics to marketing campaigns, and driving pipeline growth
• Strong ability to craft clear, concise messages for internal and external stakeholders

Responsibilities

• Shape the strategy for your campaigns, ensuring alignment with marketing objectives, sales goals, and buyer personas
• Own the campaign lifecycle, including planning, execution, and performance tracking, ensuring seamless coordination of all tactical activities. Provide best-in-class project management to deliver high-quality campaign deliverables on time
• Define and refine the buyer journey, aligning messaging, content, and tactics to each stage of the funnel while continuously testing for efficacy
• Partner closely with sales, PMM, content, digital marketing, and brand teams to ensure campaign alignment with business objectives and maximize impact
• Analyze campaign performance data, including funnel metrics and market data, to derive insights and make data-driven recommendations
• Monitor and enhance campaigns through A/B testing, segmentation, and best practices to improve effectiveness and efficiency

Preferred Qualifications

Experience in enterprise security or SaaS marketing

Benefits

• Bonus
• Restricted stock units (RSUs)
• Benefits
• Opportunities for professional development in a growing enterprise SaaS company