Senior Marketing Operations Manager

Summary

Join Vultr's Demand Generation Marketing Team as a Senior Marketing Operations Manager and Marketo expert. You will support demand generation campaigns, collaborating with Marketing, Sales, and Business Operations teams. Responsibilities include executing cross-channel marketing automation, reporting, lead generation, and customer communication. The ideal candidate is data-driven, enjoys automation, and strives for improved results. This role reports to the Senior Director of Demand Generation + Growth Marketing and ensures processes and programs are executed effectively, meeting lead goals and company KPIs. Vultr offers a 100% remote work environment and various benefits.

Requirements

• Marketo Certified Expert: Martech expert managing Marketo + CRM integrations, including building and optimizing lead nurture programs. Proficiency in Salesforce, Outreach, RingLead and CMS tools
• Email Marketing Expertise: Advanced knowledge of email marketing, including dynamic content, automation, list management, and compliance with GDPR/SPAM laws
• Multi-Channel Campaign Management: Skilled in managing campaigns across email, webinars, events, direct mail, paid social, and organic social channels
• Direct Marketing & Demand Generation: Familiarity with direct marketing principles, demand generation strategies, and best practices
• Marketing Analytics: Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations
• Project Management Skills: Strong project management skills with a track record of cross-team collaboration
• Results-Oriented: Energetic, eager to achieve ambitious growth goals in a dynamic environment

Responsibilities

• Administer and optimize the marketing tech stack, including Marketo, Salesforce, Outreach, Drift, Bombora, and ZoomInfo
• Ensure data flows correctly between systems to maintain accuracy and efficiency
• Execute ABM and demand generation programs leveraging the marketing technology stack
• Troubleshoot and resolve marketing operations issues, including lead flow, scoring, and email deliverability challenges
• Oversee key marketing operations tasks such as lead lifecycle management, scoring, routing, nurturing, segmentation, and data hygiene
• Manage end-to-end email campaigns, including planning, segmentation, testing, deployment, and reporting
• Develop, monitor, and optimize Marketo programs across all stages of the marketing and sales funnel
• Support demand generation with attribution models and funnel optimizations to exceed lead and pipeline goals
• Continuously test, analyze, and refine strategies to improve engagement, conversion rates, and program performance through A/B testing and creative optimization
• Execute multi-channel marketing efforts across email, paid media, webinars, social media, content syndication, and search
• Build scalable processes for campaign execution, ensuring best practices in lead conversion, nurturing, and database management
• Develop and maintain standardized reporting to measure campaign effectiveness, pipeline impact, and ROI
• Collaborate with sales operations and business intelligence teams to align on metrics, lead flow, and goal setting
• Establish strong relationships with sales, sales operations, and customer success teams to ensure smooth pipeline handoffs
• Train go-to-market teams on marketing processes, including campaign creation, lead follow-up, and reporting, with clear documentation

Preferred Qualifications

Advanced Tools Proficiency: Advanced proficiency in Excel and experience with Tableau or SQL for data analysis

Benefits

• A 100% remote work environment + a company-wide virtual get together
• 401(k) plan that matches 100% up to 4% with immediate vesting
• Professional Development Reimbursement of $2,500 each year
• 11 Holidays + Paid Time Off Accrual + Rollover Plan + take off your birthday!
• Increased PTO at 3 year anniversary + 1 month sabbatical at 5 year anniversary + Anniversary Bonus each year
• $500 first year remote office setup + $400 each year following for new equipment
• Monthly internet reimbursement up to $75
• $50 per month for a gym membership
• $110,000 - $135,000 + Bonus