Senior Communications Specialist

Summary

Join Lyra Health's Corporate Communications team as a Senior Communications Specialist! You will be a key player in designing and executing strategic PR programs, increasing Lyra's visibility as a leader in workforce mental health. This role demands strong media relations, strategic thinking, and storytelling abilities. You'll collaborate with various teams, manage multiple projects, and create insightful reports on PR effectiveness. Lyra offers a competitive salary, comprehensive benefits, and opportunities for professional growth within a fast-paced, high-growth organization. The ideal candidate possesses extensive experience in corporate communications and public relations, particularly within B2B, technology, or healthcare sectors. A passion for storytelling and the ability to translate complex information into compelling narratives are essential.

Requirements

• 5+ years of corporate communications and/or public relations experience with at least 2+ years of agency experience preferred
• Track record in developing and executing successful communication strategies for B2B, technology, or healthcare companies
• Outstanding verbal and written communication skills with demonstrated ability to develop clear and concise communications for a variety of audiences
• Experience developing, preparing, and coaching spokespeople at all levels
• Strong strategic thinking, ability to work across different groups and manage multiple projects with competing deadlines
• Passion for storytelling and knack for translating complex topics into compelling stories

Responsibilities

• Drive media relations and execute media outreach by developing and maintaining strong national, local, trade and social media relationships as well as relationships with third-party influencers and thought-leaders
• Lead development of media outreach initiatives including media lists, pitch letters, key messaging documents, fact sheets and press releases; ongoing management of monitoring and trackers
• Monitor and identify market trends, cultural shifts, and the competitive landscape to identify opportunities and anticipate challenges
• Maintain speaking and award programs to elevate profile of Lyra brand and SMEs
• Track, monitor and amplify press coverage for internal and external visibility
• Source and develop proactive PR campaigns, including identifying story targets, developing messaging, collaborating across teams to gather supporting data points, preparing spokespeople and coordinating with stakeholders as needed
• Support the development of integrated communications plans and strategies in partnership with internal stakeholders across the marketing, product, and leadership teams
• Support thought leadership and subject matter expert programs
• Create comprehensive, insightful reports detailing the effectiveness of PR efforts

Preferred Qualifications

Bachelor’s degree in Communications, Public Relations, Journalism, or related field preferred

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks:  Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend
• We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!