Senior Content Designer

Summary

Join Bixal as a Sr. Content Designer and contribute to the digital transformation of the federal government. This full-time, remote position (contingent on contract award) offers a unique opportunity to impact service delivery to the public. You will leverage human-centered design principles to develop and implement content strategies, collaborating with federal partners and cross-functional teams. The role involves the entire content lifecycle, from strategy and planning to execution and optimization. This is a one-year contract with potential for extension. Bixal prioritizes transparency and supports employee professional growth.

Requirements

• 4+ years of relevant experience
• Proven experience developing and implementing content strategies for large websites and digital products
• Strong understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions
• A portfolio of work demonstrating a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing)
• Experience working with Agile development teams
• Demonstrated experience working within cross-functional digital teams
• Strong consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams
• Excellent verbal and written communication skills
• Experience in writing, revising, sourcing, and aggregating content
• Experience using voice of the customer data and analytics to support content strategy
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG)
• Experience working with content management systems and/or digital experience platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions
• Ability to obtain and maintain a Public Trust clearance

Responsibilities

• Analyze customer experiences to develop content strategies for digital properties
• Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and audience reach via digital channels
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity
• Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG)
• Write, edit, and test copy on digital platforms and products as needed
• Create content that adapts to and aligns with the VA.gov style guide’s established voice, style, and plain language standards
• Write or edit error messages and alerts
• Collaborate with other members of the centralized content team within their workflow to achieve a high-quality final product for Veterans
• Work collaboratively with designers using UI mockup tools such as Figma
• Create plain-language content that is clear, accurate, consistent, compassionate, equitable, authoritative, accessible, and findable
• Research the topic and related benefit for each request so as to write content that is accurate and well-informed
• Use research findings to iterate on content
• Advocate for content with stakeholders and subject matter experts, including legal and policy experts
• Use checklists to meet quality standards
• Focus on the Veteran experience with all work produced
• Perform other duties as assigned

Preferred Qualifications

• Consulting/agency experience
• Previous work with government agencies or initiatives
• Deep experience with Google Analytics and Search Console, Tableau, and Medallia, among other analytics tools
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs
• Spanish language proficiency or knowledge to support transcreation of content as needed

Benefits

• Flex hours
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability and life insurance
• Commuter benefits
• Generous PTO
• 11 Paid holidays
• Professional development opportunities