Senior Content Designer

Summary

Join Ethos, a revolutionary life insurance company, as a Senior Content Designer! You will play a pivotal role in crafting compelling content that enhances the user experience and drives conversions. Collaborate closely with product and design teams to create clear, engaging, and emotionally resonant language across all touchpoints of the customer journey. Leverage your expertise in content design to improve the overall digital experience, ensuring a seamless and motivating purchase process. Your work will directly impact the company's bottom line and positively affect the lives of our users and their families. Ethos offers a fast-paced, dynamic environment where you can make a significant contribution to a rapidly growing company.

Requirements

• At least 7 years of content design experience, with at least 3 years designing content for direct-to-consumer products
• Worked on language for products that has driven quantifiable metrics such as conversions and revenue per user
• Experience working autonomously in a fast-paced environment and juggling multiple projects every sprint
• Experience with writing both functional and emotional language to drive clarity, motivation

Responsibilities

• Lead content design for several product teams
• Partner with our PM, UX Design, and Research leads on our most important initiatives, helping take products from conception to launch. You will be deeply involved in product initiatives from the start
• Know your customers
• Understand what experiments have and haven’t worked in the past, and what we’ve learned from past user conversations. Conduct content discovery, including inventories, audits, and competitive research. Collaborate on card sorts, user surveys, interviews, and workshops
• Become an expert on the end-to-end Ethos life insurance purchase journey, individual features and their functionality, and existing content on the site
• Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals
• This includes content on landing pages, onboarding flow, checkout, and post-purchase experiences, and overall site navigation
• You’ll contribute language that is not only functional (helping demystify complex life insurance concepts), but also emotional (motivating users to confront the risks their loved ones face, and purchase insurance.)
• You’ll also ensure every microinteraction with the user is highly polished (e.g. tooltips, error states, navigation labels)
• Craft a great end-to-end story for our users. You’ll ensure consistency in tone and voice across every consumer touchpoint, and seamless transitions from one step in the user journey to the next
• Collaborate closely with UX design on information hierarchy for complex features, helping convey the most important messages to users (especially on mobile devices.)
• Test, evaluate, and improve your content. Use analytics, customer success data, and methods like A/B testing, readability testing, usability testing, and navigation model testing
• Level up the content design craft at Ethos. Create, contribute to, and evolve our standards, guidelines, methods, tools, and product review sessions

Preferred Qualifications

• Experience writing for complex products (especially in financial services)
• Experience working with design tools such as Figma

Benefits

US national base salary range for this full-time position is $117,000 - $224,000