Senior Content Manager

Summary

Join Unlock Health as a Senior Content Manager and contribute to the execution of our enterprise content strategy. You will play a key role in driving revenue, strengthening our brand, and expanding our market reach by creating engaging content. Collaborate with cross-functional teams, manage multiple projects, and contribute to editorial calendars. This position requires a Bachelor's degree, 8+ years of experience in content strategy and creation with a focus on healthcare marketing, and excellent communication skills. Unlock Health offers a competitive salary and benefits package, including health, dental, and vision insurance; life, short- and long-term disability insurance; 401(k) with company match; flexible paid time off; paid parental leave; and hybrid/remote work options.

Requirements

• Bachelor’s degree in English, Marketing, Communications, Journalism, or a related field
• 8+ years of experience in content strategy and creation, with a strong focus on healthcare marketing
• Excellent written and verbal communication skills, with a keen eye for detail and quality
• Ability to think strategically and act tactically, managing multiple priorities in a fast-paced environment
• Proficiency in content management systems (CMS), marketing automation tools, and analytics platforms with a strong understanding of SEO strategy

Responsibilities

• Contribute to the development of Unlock’s editorial calendars in alignment with the enterprise content strategy, corporate marketing objectives, and other priority initiatives across individual lines of business
• Collaborate with the Director of Content to identify and develop new priority content initiatives
• Develop and execute against content plans tailored for the Unlock brand, lines of business, and unique customer pain points we solve
• Support Unlock enterprise brand messaging initiatives and extension into priority marketing and sales enablement content
• Oversee the creation and management of all content types, including written, visual, and multimedia content, in partnership with creative teams
• Follow the content process to ensure high-quality, consistent, and timely content production
• Contribute to the corporate marketing calendar, ensuring alignment with marketing campaigns, business objectives, and content pillars
• Work closely with the corporate marketing team to understand their initiatives and related content needs
• Draft and review content briefs to guide the content creation process, ensuring they align with the specific objectives of each content pillar
• Ensure all content meets brand standards, strategic objectives, and the unique requirements of each content pillar
• Contribute openly, honestly, and collaboratively to help create a team environment that encourages creativity and excellence
• Develop strong relationships with cross-functional teams to ensure cohesive and integrated content efforts
• Support the corporate marketing team with priority content needs, including executive communications, thought leadership pieces, and key marketing materials
• Collaborate with other corporate marketing functions, including digital, social media, and PR, to ensure integrated and effective content distribution
• Monitor and analyze content performance metrics to optimize strategy and improve outcomes

Preferred Qualifications

Understanding of managed care

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program