Senior Manager, Event Marketing

Summary

Join Panorama Education as a Senior Manager, Events Marketing to lead conferences, Panorama-hosted events, webinars, and virtual event programs. This crucial role drives brand awareness, lead generation, client engagement, and pipeline growth. You will oversee event planning and execution, refine event tactics, manage speaking sessions, and support Panorama's annual Summit. Responsibilities include building relationships with district organizations and sponsors, managing the webinar program, and designing engaging experiences at industry conferences. You will also collaborate with various teams, lead the events team, manage event logistics, and report on event marketing effectiveness. The ideal candidate has 5-7 years of B2B events experience, 2+ years of team management, and strong communication and project management skills.

Requirements

• 5-7 years of experience in B2B events with a strong track record of planning and executing successful events, 3rd party and hosted. Virtual event experience is preferred
• 2+ years of managing a team of event marketers
• Creativity and experience running memorable events that stand out from the crowd
• Excellent communication and presentation skills to effectively engage internal teams, external speakers, and attendees
• Passion about having a deep understanding of our addressable market and target audience
• Collaboration superpowers, working closely with Executives, Sales, SDRs, and Sales Enablement
• Strong project management skills, with a keen attention to detail and the ability to juggle multiple priorities
• Proven results in collaborating with cross-functional teams, and mixing the art and science of marketing to achieve results
• A data-driven approach, with the ability to interpret performance metrics and make informed decisions to drive continuous improvement
• Creative problem-solving skills and a passion for creating memorable, impactful events
• An understanding of diversity, equity, and inclusion principles and a commitment to incorporating these into event planning and execution
• Ability to travel to support national conferences and large hosted events (~25%)

Responsibilities

• Oversee the planning and execution for both in-person (conferences, hosted Panorama, etc) and virtual events, ensuring they align with company and marketing goals, strengthen our market presence, and deliver measurable results
• Refine and innovate event tactics and programs, experimenting with approaches like lunch-and-learns, regional campaigns, roundtables, and roadshows to increase engagement
• Manage speaking sessions workflow, including collaboration with marketing stakeholders on theme identification, content creation, and speaker selection
• Support Panorama’s annual Summit, including agenda development, speaker selection and prep, vendor management, and budget oversight
• Build and maintain relationships with district organizations and sponsors, to maximize opportunities beyond event marketing (advertising, leadshare, co-marketing, etc)
• Oversee the webinar strategy and program, leveraging in-person event best practices to create memorable virtual events
• Design engaging, memorable experiences at industry conferences and hosted events such as meetups and executive roadshows
• Maximize impact at major conferences by organizing ancillary events (e.g., dinners, happy hours)
• Ensure seamless event execution via pre-event planning meetings with travel teams, managing executive involvement and reviews, and running post-mortem meetings
• Manage third party vendors such as exhibit house, production company, A/V providers, etc
• Work closely with marketing, sales, product, and customer success teams to align event content, messaging, and follow-up processes for maximum impact
• Provide strategic planning insights to Sales on appropriate marketing activities for the various sales cycles: leadgen, acquisition, expansion, deal acceleration
• Work closely with SDRs to ensure quick and effective lead handoff and lead follow-up is personalized and effective
• Lead, coach, and mentor the events team, fostering teamwork, growth, and the scaling of the event marketing program
• Responsible for managing the full event lifecycle from budgeting to logistics to vendor management to partner coordination to post-event analysis
• Deliver operational excellence with oversight of timelines, contract negotiation, venue management, and budget reconciliation
• Manage and report out on event budget, finding the right balance between cost-effective events and high-quality standards
• Track, analyze, and report on event marketing effectiveness while identifying areas for optimization and improvement
• Be up-to-date on the latest industry trends, emerging event technologies, and new ways to enhance event effectiveness

Benefits

• The starting base salary for this role is $ 127,800 . Actual offers will depend on experience, skills, and location
• The “Starting Base Salary” represents anticipated salary for this position across all US locations
• Our anticipated Base Salary determination is just one component of Panorama’s competitive total rewards strategy that also includes annual bonus or commission awards, equity awards, as well as other region-specific health and welfare benefits