Senior Content Marketing Specialist

Summary

Join Siege Media, a growing remote-first organic growth agency, as a Senior Content Marketing Specialist! We're looking for a talented individual to create engaging content for our clients. Responsibilities include generating creative content ideas, creating prospect lists, adapting content tone, managing projects, and nurturing relationships with media outlets. The ideal candidate will have 3+ years of experience in content marketing, strong SEO knowledge, and excellent project management skills. We offer competitive benefits for US residents, including 100% health, vision, and dental coverage, a 401k match, unlimited PTO, and work-from-home equipment. Siege Media values diversity and inclusion. Apply today!

Requirements

• Passion for public relations, data-driven content, email outreach, and media relations
• 3+ years of experience as a content marketer (ideally published on reputable news sites or industry blogs)
• Intermediate SEO knowledge with a working knowledge of SEO tools and how they can be used to improve client websites
• Experience running surveys and crafting stories from data to pitch to national news
• Strong project management skills, with ability to handle multiple projects while still working effectively
• Close attention to detail and a heavy focus on creating quality content
• Proven ability to generate creative ideas that attract attention on the web

Responsibilities

• Generate creative ideas to develop as content and pitch to journalists/bloggers for the purpose of visibility through SEO and securing high-quality backlinks
• Create custom prospect lists and templates that align with clients' industries
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Create engaging content (ideas + copy) for client social media accounts
• Assist with project management tasks including client communication and reporting
• Have a firm grasp on writing effective titles for improved CTR and for the press
• Nurture and develop relationships with writers, reporters and web editors
• Write effective web copy for the purposes of marketing websites in diverse verticals
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Preferred Qualifications

• 4-year degree in English, marketing, or a related field
• 2-4 years experience working with the press, reporters, or national/international news outlets
• Experience using Google Workspace, Smartsheet, Zoom, and/or Basecamp
• Experience creating thoughtful client reports using SEO tools such as Google Search Console, Google Analytics, and Ahrefs
• Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems
• Experience collaborating with design teams and giving guidance on design and UX best practices

Benefits

• 100% health, vision and dental benefits
• 50% 401k match up to 6% of your salary
• Donation matching
• Career development training
• Unlimited PTO
• Work-from-home equipment
• Free pens