Senior Customer Marketing Manager

Summary

Join Steer, a leader in automotive repair software, as a Sr. Customer Marketing Manager! You will be the primary driver of all go-to-market activities, collaborating with various teams to develop marketing materials and strategies. This role demands translating customer insights into action, strong communication, and a passion for Steer's product. Your focus will be on lead generation, customer engagement, and revenue maximization. You will define product positioning, messaging, and launch plans, while also creating compelling content and sales enablement materials. Success in this role requires strong B2B SaaS experience and proven ability to launch new products.

Requirements

• Minimum of 5 years of experience in product marketing at a B2B SaaS company
• Strong understanding and experience using Pendo (or similar)
• Experience working with software product organizations and a deep understanding of operating in a tech environment
• Experience with upsell and/or onboarding in a product marketing capacity
• Proven experience launching new products with a fully integrated go-to-market plan and execution
• Strong understanding of B2B sales methodologies and customer support best practices
• Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach
• Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms
• Passion for B2B SaaS and the target market's challenges
• Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously
• You think from a user’s point of view and want to get better at it all the time

Responsibilities

• Define positioning, go-to-market messaging and launch plans for new product launches and feature updates
• Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape
• Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
• Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
• Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors
• Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences
• Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers
• Create training materials and resources for CS and channel partners to ensure product mastery
• Manage and optimize product launch campaigns to generate leads and drive product awareness
• Collaborate with the content marketing team to develop engaging content that educates and informs potential customers
• Track and analyze product marketing performance metrics and identify areas for improvement

Preferred Qualifications

• Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling)
• Experience developing KB articles and other self-service resources
• Familiarity with sales enablement tools and methodologies
• Experience creating content for channel partners
• Understanding of SEO best practices for internal search functionality

Benefits

• 100% remote
• 100% employer paid medical insurance
• Flexible PTO with 15 days minimum
• Generous Parental Leave
• 401k
• Learning Stipend
• WFH Equipment
• Chance to work with the latest technology
• A collaborative and innovative work culture
• Opportunities for career growth and development