Senior Customer Marketing Manager

Summary

Join ZipRecruiter as a Sr. Manager, Customer Marketing and lead the enterprise customer marketing strategy. You will build and manage the strategy, engage with sales and supporting teams, create plans to reach business goals, and implement targeted marketing campaigns. Responsibilities include optimizing ABM strategies, managing day-to-day requirements, and researching industry trends. This role requires a Bachelor's degree in a related field, 7+ years of ABM/Customer Marketing experience, and proficiency in various marketing tools. ZipRecruiter offers a hybrid work environment, competitive salary, exceptional benefits, flexible vacation and paid time off, and an employer-matched 401(k) plan.

Requirements

• Bachelor's degree in marketing, business, or a related field (advanced degree preferred)
• Minimum of 7+ years of proven experience in an ABM/Customer Marketing role for a company focused on the Enterprise sales cycle
• Experience leading and executing multi-touch marketing campaigns focused on building customer relationships and creating new business opportunities
• Proven ability to manage vendors and agencies while seamlessly coordinating complex deliverables and projects across cross-functional internal teams and external partners
• Strong analytical skills with a data-driven mindset, demonstrating the ability to interpret complex data, develop insights to inform marketing strategies, prioritize investments, and lead data-driven discussions with key business stakeholders
• Proficiency in Salesforce, marketing automation platforms, and sales enablement tools (e.g., Marketo, HubSpot)

Responsibilities

• Build and manage ZipRecruiter’s Enterprise Customer Marketing strategy, including channel research, planning, content development, execution, and reporting
• Proactively engage with the sales and supporting teams to coordinate, communicate, and optimize the impact of Customer Marketing/ABM campaigns
• Create plans to reach business goals, including developing tailored messaging and content for specific personas and industry verticals
• Implement highly targeted Enterprise marketing campaigns to drive consideration and awareness including email, social, web, case studies, and more
• Ensure relevant marketing executions are properly set up in systems and tools for tracking and constant reporting
• Continuously optimize ABM strategies based on data insights
• Manage day-to-day requirements, reporting, data analysis, and deadlines, including working with team members to ensure marketing programs are executed with a high degree of quality
• Research industry sectors, organizations, and personas while staying updated on industry trends and best practices

Preferred Qualifications

• Advanced education: MBA or a master's degree in marketing, business analytics, or a related field
• Proven track record of marketing impact: Demonstrated ability to drive measurable revenue growth through ABM strategies, such as increasing pipeline by $X million or achieving Y% marketing-attributed revenue
• Industry expertise: Familiarity with Talent Acquisition and HR technology buyers, including a deep understanding of their unique challenges, decision-making processes, and purchasing behavior

Benefits

• Competitive salary
• Exceptional benefits package
• Flexible Vacation & Paid Time Off
• Employer-matched 401(k) plan
• Hybrid work environment