Senior Demand Generation Manager

Summary

Join 15Five as a Senior Demand Generation Manager and contribute to the development and execution of the Demand Generation strategy. You will be responsible for building and optimizing high-quality sales pipelines, focusing on both new customer acquisition and expansion. This role demands innovative thinking, a data-driven approach, and the ability to thrive in a fast-paced SaaS environment. You will collaborate with various teams, including Sales Development, Content Marketing, and Product Marketing, to ensure seamless lead handoffs and aligned messaging. The position requires a deep understanding of B2B SaaS pipeline creation, modern full-funnel GTM, and marketing automation tools like HubSpot. Success in this role hinges on your ability to analyze campaign performance, optimize processes, and drive pipeline growth.

Requirements

• 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact
• Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth)
• Deep expertise in HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows
• Strong understanding of modern full-funnel GTM, with experience across paid, organic, events, and lifecycle marketing
• Comfortable with ambiguity and energized by fast-paced environments

Responsibilities

• Own pipeline generation across paid, organic, outbound assist, and lifecycle channels in alignment with GTM goals
• Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel
• Design and scale nurture programs that increase engagement and conversion velocity
• Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops
• Collaborate with content and product marketing to create campaign assets optimized for funnel performance
• Support content optimization for SEO, engagement metrics, and conversion
• Analyze campaign performance, identify bottlenecks, and take action to improve ROI
• Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness
• Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency
• Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling
• Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar
• Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions
• Embrace and execute against the modern demand gen philosophy inspired by Chris Walker / Refine Labs

Preferred Qualifications

• You live and breathe B2B SaaS pipeline creation —every decision starts with data, conversion, and ROI
• You know the difference between demand creation and demand capture and can articulate your strategy for both
• You regularly follow content from Revenue Vitals, Refine Labs, and other modern GTM thought leaders
• You’re not here to "run what's already running"—you’re energized by building and optimizing programs that work at scale
• You bring creativity and agility—equally comfortable in performance dashboards and creative brainstorms
• You take extreme ownership of pipeline goals and drive alignment across GTM teams

Benefits

• Full Medical, Dental, and Vision Insurance
• Flexible Time Off (minimum 3 weeks off every year)
• Employer paid Short-Term, Long-Term Disability, and Term Life
• 401K with 4% match at 6 months of employment
• Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
• Up to 16 weeks Paid Parental Leave for birth and non-birth parents
• 16 paid holidays in 2025
• TalkSpace (mental health therapy)
• Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
• Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)
• Monthly reimbursement for internet
• Sabbatical Program accessed at 7 Years
• We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities