Senior Demand Generation Manager

Summary

Join Fieldguide, a remote-first company building software for assurance and audit practitioners, as a Senior Demand Generation Manager. You will own and optimize the buyer journey across key practice areas, leading lifecycle campaigns (email, social, webinars, sponsorships) to educate and convert the target audience. This role requires collaboration with various marketing teams to ensure effective messaging. You will develop persona-based journeys, manage webinar programs, activate social campaigns, and optimize website conversion. The ideal candidate has 4-7 years of B2B SaaS marketing experience with a focus on demand generation and proven success in building and optimizing email nurture programs. Fieldguide offers competitive compensation, unlimited PTO, 401k, wellness benefits, technology/work-from-home reimbursement, and flexible work schedules.

Requirements

• 4–7 years of experience in B2B SaaS marketing, with a focus in lifecycle, integrated, or demand generation marketing
• Experience mapping buyer journeys and creating content strategies that convert across the funnel
• Proven success building and optimizing email nurture programs and lifecycle campaigns
• Strong webinar and digital event experience from planning to execution and follow-up
• Ability to think strategically and execute independently in a fast-paced environment
• A collaborative, team-first mindset and strong cross-functional communication skills
• Familiarity with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms

Responsibilities

• Develop Persona-Based Journeys: Define and implement tailored marketing journeys by practice area and persona, aligned to buyer needs and funnel stages
• Own Email Nurture & Lifecycle Campaigns: Build and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement
• Manage the End-to-End Webinar Program: Own webinar strategy, promotion, logistics, and post-event follow-up to maximize lead generation and engagement
• Activate Social Campaigns: Work with the Content Manager to develop channel-specific social strategies that drive awareness, engagement, and thought leadership across core personas
• Optimize Website Conversion: Lead the strategic approach to converting website traffic into qualified leads. Partner with Brand, Content, and Marketing Ops to improve conversion paths, optimize landing pages and CTAs, and evolve our gated content strategy
• Support Integrated Campaigns: Collaborate with ABM, Field Marketing, and Product Marketing to deliver integrated, multi-channel campaigns aligned to company goals and sales priorities
• Leverage Third-Party Sponsorships: Manage relationships and activations with third-party vendors (e.g., eblasts, sponsored webinars, content syndication, newsletters etc.) to expand reach and generate leads

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules