Senior Demand Generation Manager

Summary

Join Branching Minds as a Senior Demand Generation Manager and lead strategic marketing campaigns that drive engagement and grow the sales pipeline. Collaborate with cross-functional teams to develop and execute high-impact, multichannel campaigns, including ABM and email marketing. Manage the Events Marketing Manager and Digital Marketing Manager, ensuring alignment and brand consistency. Analyze performance metrics, optimize campaign effectiveness, and explore new marketing opportunities. This role requires a minimum of 5-7 years of experience in lead generation and 2 years of team management, along with expertise in digital marketing and marketing analytics. Branching Minds offers a fully remote work environment and a competitive salary.

Requirements

• Minimum 5-7 years of experience in lead generation or integrated campaign management
• Minimum 2 years of experience managing teams
• Experience in digital marketing, including emails and email automation, Account-Based Marketing, website optimization, paid ads, paid social, A/B testing, and content marketing
• Proven track record of developing and executing successful growth marketing strategies that drive business
• Expertise in marketing analytics and data-driven decision-making
• Experience with HubSpot or other CRM tools to manage, develop, and track marketing activities
• Excellent communication, presentation, and interpersonal skills
• Leadership experience and the ability to work with cross-functional teams
• Excellent time management and organizational skills
• Experience managing marketing agency partnerships

Responsibilities

• Collaborate effectively with cross-functional teams to strategize top-priority marketing campaigns for lead generation, conversion, and engagement to drive new business, cross-sell, and renewal
• Define campaign tactics, audience segments, A/B tests, and create integrated marketing campaigns to deliver pipeline creation targets
• Facilitate national and regional campaign launches across lead generation and nurturing efforts, including paid channels, organic web, events, email automation, and account-based marketing
• Assist with digital marketing deployment, including emails, paid search, paid ads, landing page creation, web page content/SEO enhancements, etc
• Work hand-in-hand with the content team to align efforts and strengthen impact
• Analyze performance metrics to optimize and improve results continuously
• Manage the Events Marketing Manager and Digital Marketing Manager roles and collaborate closely with team leads across the company, especially Sales and Customer Success
• Manage marketing contractor, vendor, trade media, and agency relationships and initiatives to expand marketing capacity and effectiveness
• Ensure consistent messaging and branding across all marketing channels and campaigns
• Manage marketing spend against budget with event and digital marketing team members
• Stay updated with the latest marketing trends, tools, and best practices
• Collaborate with the Revenue Operations Manager to ensure accurate tracking, reporting, and analysis of campaign performance and ROI
• Identify and explore new marketing opportunities and channels to expand reach and drive growth

Preferred Qualifications

• Have a background in K-12 education and MTSS
• Have experience using Hubspot
• Familiarity with educational technology platforms, tools, and products
• Have great design skills (Canva or Adobe suite) and can create visual web content

Benefits

• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students
• Base annual compensation for this role is $110,000 - $135,000 based on experience and expertise as well as geographic location