Senior Demand Generation Manager

Summary

Join Anomali as a Senior Demand Generation Manager and orchestrate impactful marketing campaigns across inbound and outbound channels, focusing on Ideal Customer Profiles (ICPs). You will design, execute, and analyze campaigns to drive database growth and pipeline, collaborating with cross-functional teams, including sales, SDRs, and field marketing. Leverage marketing automation systems and data analysis to optimize campaign performance and achieve program targets. Manage vendor relationships and nurture mid-funnel conversion rates. This role demands expertise in end-to-end campaign development, strong communication skills, and the ability to adapt in a fast-paced environment. The position requires a BA/BS degree or equivalent experience and 5+ years of demand generation marketing experience in large enterprises, preferably in SaaS and cybersecurity.

Requirements

• BA/BS degree in a relevant discipline or 3 years of additional, relevant experience in lieu of degree
• 5+ years of experience in demand generation marketing to large enterprise required. SaaS and cybersecurity experience preferred
• Proven ability to scale campaigns and achieve program targets
• Expertise in end-to-end campaign development, execution, and measurement
• Excellent oral and written communication skills
• Strong research and project management capabilities
• Proficiency in marketing automation systems (Marketo), Salesforce, etc
• Capability to craft and edit social media posts and basic graphics
• Team player with the skills to juggle multiple projects and collaborate cross-functionally
• Adaptability in a fast-paced environment and proficient at remote collaboration
• This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to wokr in the US

Responsibilities

• Campaign Creation & Execution: Design, test, and scale campaigns across multiple channels to drive database growth and pipelines
• Performance Analysis & Improvement: Regularly measure and report campaign and program performance, making informed recommendations for future campaigns. Proficiency with Marketing Automation systems and SFDC is a strong plus
• Cross-Functional Collaboration: Cultivate and maintain strong relationships with cross-functional leaders, ensuring alignment towards goals. Partner closely with sales, the SDR team, field marketing and other departments to enhance the effectiveness of campaigns
• Vendor Relationships: Manage and nurture relationships with third-party vendors, including ad agencies and content syndicators, to bolster lead-generation efforts
• Mid-Funnel Conversion: Work in tandem with the SDR team to bolster mid-funnel conversion rates through both automated and custom nurture programs
• Lead Quality & Generation: Collaborate cross-functionally to monitor and assess lead quality, ensuring lead generation goals are consistently met and measure the effectiveness of efforts across the funnel
• Experimentation & Growth: Support the pipeline with experimentation across channels, targeting, creative, and messaging. Test hypotheses and iterate based on results
• Demand-Based Marketing: Oversee aspects of demand-based marketing, especially go-to-market programs focused on Account Based Marketing/ Selling and target accounts