Senior Demand Generation Manager

Summary

Join Benevity as a Senior Demand Generation Manager and drive strategic marketing initiatives supporting global Enterprise go-to-market efforts. Develop and execute comprehensive demand generation strategies to engage target audiences and grow the pipeline. Collaborate with senior leadership and cross-functional teams to align GTM and ABM strategies with company goals. Manage multiple campaigns simultaneously, focusing on positive client experiences and revenue growth. Own pipeline targets and campaign metrics, reporting on progress and making strategic adjustments. Lead GTM meetings and foster strong interdepartmental relationships for seamless execution. Use performance metrics to optimize activities and share insights with senior leadership. This role requires strong ABM expertise, proven success in GTM strategy, and in-depth knowledge of demand generation principles.

Requirements

• 6+ years of experience in demand generation or related roles, with specific ABM expertise; 4 years with Enterprise SaaS space
• Proven success in GTM strategy execution and revenue growth
• In-depth knowledge of demand generation, ABM principles, marketing automation, and CRM platforms
• Strong analytical skills to drive data-informed decision-making and ABM optimizations
• Strategic thinker with a focus on results and an ability to prioritize ABM within broader GTM strategies
• Excellent communication and interpersonal skills, able to foster a collaborative, data-driven culture
• Self starter, with the ability to use data and market insights to drive day-to-day work

Responsibilities

• Develop and execute advanced demand generation strategies with a strong ABM focus to drive full-funnel pipeline growth
• Align GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generation
• Collaborate with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impact
• Develop and manage campaigns, targeting various parts of the funnel. Campaigns should be outcome-focused, netting positive client experiences and growth for the business
• Leverage foundational GTM components (e.g., messaging, positioning, TAM) provided by PMK
• Partner with PMK to create high-impact, ABM-informed strategies that meet revenue and pipeline targets
• Collaborate with channel partners to identify the most optimal channel mix for the audience, managing holistic efficiency and growth metrics
• Own pipeline target and campaign-related metrics, including ABM-specific KPIs
• Responsible for generating quality pipeline that converts into revenue
• Monitor and report on progress regularly, using insights to make strategic adjustments for target achievement
• Lead GTM meetings with a focus on ABM integration, collaborating with marketing, content, events, and paid media teams
• Ensure cross-functional alignment, driving strategic decisions that leverage both demand generation and ABM insights
• Drive collaboration across Sales, Marketing, Enablement, and Product teams, infusing ABM strategies into GTM efforts
• Provide a comprehensive view of top-of-funnel activities and how they support bottom-of-funnel (BOFU) outcomes
• Foster strong interdepartmental relationships to ensure seamless GTM and ABM execution
• Serve as a central point for all GTM and ABM activities, ensuring strategic coherence and consistent messaging
• Use performance metrics to evaluate and optimize both demand generation and ABM activities
• Share actionable insights with senior leadership, continually enhancing strategies based on data-driven results

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• And a chance to do work that fills us with a sense of purpose
• At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being