Senior Demand Generation Manager

Summary

Join Bitwarden, a leading identity security company, as a Senior Demand Generation Manager! This role requires 5+ years of SaaS marketing experience targeting technical enterprise personas. You will strategize, execute, and optimize demand generation programs to boost sales. Success in this position demands proven experience managing campaigns across various channels, including account-based marketing. Collaboration with leadership, marketing, and sales teams is crucial in this fast-paced, high-growth environment. The ideal candidate is analytical, metrics-driven, and passionate about technology innovation and IT security. Bitwarden offers a remote work environment and a competitive salary.

Requirements

• Have 5+ years of B2B digital marketing experience, owning and executing B2B demand generation, account-based marketing, and lead nurture programs in the information technology space
• Have superior writing and communication skills and proven experience developing campaign materials that align with business goals and brand guidelines
• Be an analytical, metrics-driven problem solver and enjoy the process of creating and optimizing impactful programs that will drive high-quality demand
• Have extensive experience partnering with sales and have a natural ability to collaborate with others in a fast-paced, high-growth environment
• Possess strong time management, organization, and project management skills, as well as a proven ability to own multiple projects of varying complexities
• Have a deep interest in technology innovation and IT security solutions that make the online world a safer place
• Be hungry to grow and learn and be passionate about any project you work on (big or small)
• Enjoy challenging the status quo and thinking outside the box
• Have a minimum of 5+ years of B2B growth marketing experience with proven results in the following areas
• Advanced and proven ability to write for the technical B2B audience and communicate effectively to cross-functional stakeholders
• Experience building B2B demand generation plans and budget proposals targeting technical personas in the information technology space
• Experience developing and executing enterprise-grade campaigns across a mix of paid and organic channels designed to meet quarterly and annual growth targets
• Experience building end-to-end email nurture campaigns and outbound sales sequences
• Experience evaluating campaign performance, translating data into actionable takeaways, and developing/presenting executive summary reports for business leadership
• Experience leveraging key marketing technology such as Hubspot, 6sense, Bombora, LinkedIn, and other SaaS tools to enable targeted demand generation
• Experience running A/B tests and applying experimental marketing best practices to drive continuous program optimization
• Experience working directly in or cross-functionally with sales
• Experience partnering closely with marketing operations and product marketing
• Proven ability to learn, adapt, and process new information quickly

Responsibilities

• Own and manage enterprise-grade demand generation programs optimized for each stage of the buyer journey to achieve lead targets, fuel pipeline, and exceed revenue goals
• Develop, manage, and optimize account-based marketing and nurture campaigns to convert target accounts into high-value opportunities
• Partner with sales development to deliver custom outreach messaging and strategic materials that align with campaign themes and buyer interests
• Partner with leadership and cross-functional stakeholders to identify business growth opportunities and provide value to business prospects
• Leverage internal and external resources, including third-party agencies, to develop strategic campaign assets that will drive lead generation across multiple personas and product lines
• Lay the foundation for new demand generation channels, including virtual events, syndication, and affiliate marketing

Preferred Qualifications

Growth marketing experience in the security technology industry

Benefits

• Work remotely with motivated and supportive team members across the world, engaging socially as well as professionally with teammates
• Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development
• In the United States, the starting base compensation range for this role is $125,000 - $165,000