Senior Demand Generation Manager

Summary

Join Restaurant365, a SaaS company revolutionizing the restaurant industry, as a Senior Demand Generation Manager. Lead cross-functional marketing efforts to accelerate pipeline creation and conversion. You will own campaign planning, execution, and optimization across multiple channels. Collaborate with Sales and marketing teams to develop and implement integrated programs. The ideal candidate excels in campaign management, partner activation, performance tracking, and continuous improvement. This role requires strong analytical skills and experience with various marketing tools. Restaurant365 offers a competitive salary and benefits package.

Requirements

• 6–9 years of experience in B2B demand generation, campaign management, or growth marketing
• Demonstrated success in planning and executing multi-channel campaigns that drive measurable pipeline
• Strong collaboration skills with experience partnering with Sales, BDRs, and cross-functional marketing teams
• Hands-on experience with Salesforce, 6Sense, Reachdesk, and digital marketing platforms
• Proven ability to manage multiple workstreams, vendors, and partner relationships simultaneously
• Analytical mindset with the ability to translate data into actionable insights and recommendations

Responsibilities

• Own the strategy and execution of multi-channel campaigns that generate qualified CWs and accelerate pipeline conversion
• Lead annual and quarterly planning for your assigned segment, defining priorities, themes, and channel mix in partnership with Sales
• Launch and optimize ABM programs across 1:1, 1:few, and 1:many tiers using tools like 6Sense
• Manage the execution of targeted partner campaigns, from co-branded content to joint events and referral programs
• Develop executive-level engagement plays such as CFO roundtables, high-touch direct mail, or vertical thought leadership initiatives
• Oversee third-party media relationships and paid programs that align with your campaign goals
• Collaborate cross-functionally with Field, Events, Product Marketing, Content, and BDRs to align campaign assets and execution
• Track, analyze, and report campaign performance via Salesforce and 6Sense, in partnership with Marketing Operations to ensure data accuracy and campaign attribution
• Provide guidance, mentorship, or oversight to other Demand Gen Managers or shared resources across overlapping initiatives
• Contribute to demand gen team processes, playbooks, and campaign standardization efforts

Preferred Qualifications

Experience in SaaS, tech, or fast-paced growth environments is preferred

Benefits

• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives