Demand Generation Manager

Summary

Join Formic's Marketing team as the Demand Generation Manager and play a vital role in driving company growth. You will own the demand generation playbook, plan and track lead generation targets, collaborate with various teams on content creation, manage paid media, optimize SEO and content, design nurture programs, and measure success through MQL, SQL, and Closed-Won tracking. You will also partner with Sales Operations and report insights to senior leadership. This role requires 4+ years of B2B experience in various marketing areas and a strong analytical mindset. The ideal candidate will have experience in industrial automation and marketing to manufacturing operations teams. Formic offers comprehensive benefits, including equity, health insurance, paid parental leave, a 401k, and more.

Requirements

• You have a proven track record of generating B2B leads and delivering results in a fast-paced business environment
• 4+ years of B2B experience in leading SEO, PPC, paid acquisition, email marketing, social media, website page development, content marketing, and marketing automation
• Strong analytical mindset—you’re comfortable with data and use it to refine creative execution
• A creative, entrepreneurial spirit with a passion for creating exceptional B2B content
• Strong cross-functional collaboration skills and the ability to work with various departments with a high degree of autonomy
• Naturally driven leader that constantly strives to succeed
• Experience communicating results to senior leadership
• Excellent communication skills in a remote work environment, including email and project plans
• Flexibility to adapt to evolving business needs
• For candidates located in the greater Chicago area, you're willing and able to work on a hybrid basis (3+ days/week as needed) in our Woodridge, IL headquarters

Responsibilities

• Own the demand generation playbook—design, execute, and optimize multi-channel campaigns that drive awareness, engagement, and action
• Plan and track against monthly lead generation targets for the middle and bottom of the funnel
• Work closely with content, video, and graphic design team members to support content creation that will drive lead generation success
• Test and scale the right ICPs & value props across platforms, continually refining approach based on performance data
• Manage paid media (PPC, LinkedIn, retargeting, etc.)—acquire new leads efficiently while staying within budget
• Optimize SEO & content clusters to increase inbound traffic and drive high-intent prospects to the site
• Design and optimize nurture programs to keep leads engaged and accelerate deal velocity through the funnel
• Measure success through MQL > SQL > Closed-Won tracking, ensuring sales-ready leads are being created at the right cost per acquisition (CAC)
• Partner with Sales Operations to enhance lead flow tracking in HubSpot and Salesforce, ensuring a seamless handoff to sales
• Continuously analyze performance and report insights to senior leadership, making data-backed recommendations for growth

Preferred Qualifications

• Experience in the industrial automation, robotics, and/or manufacturing space
• Marketing to food, beverage, and CPG manufacturing operations teams
• Extensive work and high level of comfort with Hubspot and Salesforce

Benefits

• Equity in Formic: your slice of ownership in a fast-growing Series A startup, backed by some of the best investors in the world
• 99% coverage on our base Medical, Dental, and Vision insurance plans (75% coverage for dependents) via Blue Cross Blue Shield and Guardian, with buy-up options, as well
• FSA & DCFSA
• Life insurance, Short-Term Disability, and Long-term Disability plans (covered at 100%) via Guardian
• Employee Assistance Program
• Paid parental leave
• Company-sponsored 401k
• Home Office Stipend for remote and hybrid roles
• Monthly Phone/Internet Reimbursement
• Flexible time off policy and 10+ company holidays
• Opportunity to join a talented and diverse team united behind our mission to revolutionize American manufacturing