Senior Demand Generation Marketing Manager

Summary

Join Grafana Labs as a Senior Demand Generation Manager to lead efforts in driving high-quality pipeline growth. You will develop and execute integrated marketing campaigns across digital and traditional channels. This role demands collaboration with sales, SDR teams, and other marketing stakeholders. Strategic thinking and tactical execution are crucial for penetrating new markets and expanding existing ones. You will manage marketing automation workflows, leverage data analytics for decision-making, and oversee demand generation budgets. This is a hands-on position within a high-growth organization.

Requirements

• 4+ years in demand generation or related marketing roles in the enterprise software industry
• Proven track record in high-growth organizations, ideally with experience in cloud infrastructure, security, or related fields
• Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot
• Hands-on experience with Google Ads, LinkedIn Ads, and other advertising platforms
• Strong data and analytical skills to measure performance, optimize campaigns, and report outcomes
• Experience interfacing with Sales and SDR leadership to align demand generation strategies
• Excellent planning, organization, and project management skills
• Bachelor’s degree in business, marketing, or a related field

Responsibilities

• Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets
• Design and manage multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, and other third-party platforms
• Partner closely with Sales leadership, SDR teams, and product marketing to ensure alignment and maximize campaign impact
• Manage and optimize marketing automation workflows using tools like Marketo, Eloqua, or HubSpot
• Leverage Salesforce and other analytics tools to track, measure, and report on campaign performance and ROI
• Identify and execute strategies to penetrate new markets outside of the existing ecosystem
• Plan and execute end-to-end integrated campaigns, from initial ideation through to execution and measurement
• Oversee demand generation budgets to ensure effective allocation of resources for maximum impact

Preferred Qualifications

Experience in organizations with >$250M -> $1B ARR

Benefits

• Equity
• Bonus (if applicable)