Senior Demand Marketing Manager

Summary

Join Afresh, a company on a mission to eliminate food waste and make fresh food accessible to all, as a Senior Demand Marketing Manager. This highly collaborative role involves developing and executing demand generation campaigns, managing event strategy and logistics, and creating content. You will work closely with sales and marketing leadership to design and optimize marketing campaigns targeting key grocer accounts. This position offers the opportunity to significantly impact the company's growth trajectory and shape the future of its marketing strategy. The ideal candidate will have extensive experience in enterprise SaaS marketing and a proven track record of success. Afresh offers a competitive salary and a unique opportunity to make a substantial social impact.

Requirements

• 5-7 years of experience managing GTM efforts (events, demand generation, content) for Enterprise SaaS
• Proven execution of custom ABM campaigns that delivered results and shows resourcefulness and creativity with small budgets; able to manage digital channels
• Significant cross-functional experience across sales and marketing teams in Enterprise SaaS
• Strong organizational, planning, and project management skills
• Strong analytical skills, with the ability to gather data, qualitative and quantitative, and emerge with insights to make and communicate well-reasoned decisions
• Ability to think strategically and willingness

Responsibilities

• Partner closely with sales to develop, execute, and analyze 1:1 marketing programs and campaign strategies that engage and accelerate deals with key target accounts
• Own the planning and execution of industry event sponsorships, from logistics to booth design and on-site sales coordination, with a focus on pipeline growth
• Collaborate closely with sales, marketing, and product to build content and design distribution plans that support sales enablement
• Track and analyze results of all marketing channels and programs to continually optimize ROI
• Manage vendor relationships, budget, and timelines to complete all work effectively
• Be customer-obsessed and systematically bring customer and prospective customer feedback into your plans

Preferred Qualifications

• Retail or grocery industry marketing experience
• Curiosity, creativity, and a strong ability to multitask, trial new ideas, change priorities rapidly, and work through ambiguity with ease

Benefits

• Salary Range in USD: $171,000 - $209,000
• Remote work options for employees residing in specified states