Senior Regional Marketing Manager

Summary

Join Remote's Marketing team as a Regional Marketing Manager for the Nordics and Central & Eastern Europe (CEE)! This strategic role involves leading full-funnel marketing campaigns, adapting EMEA strategies to local markets, and collaborating with various teams. You will drive pipeline growth through data-driven campaigns, manage regional events, and partner with sales and customer success teams. The position requires several years of B2B or SaaS marketing experience, demand generation expertise, and event management skills. Fluency in English and Swedish is essential. Remote offers competitive compensation, flexible work arrangements, and a comprehensive benefits package.

Requirements

• Several years in regional/field marketing for B2B or SaaS businesses
• Demand generation expertise with proven pipeline contribution
• Event strategy and execution experience (hosted + third-party)
• Familiarity with CRM platforms (Salesforce), marketing tools, and content strategy
• Analytical and agile; strong project management and localization instincts
• Fluent English; business proficiency in Swedish (and another Nordic language is a plus)

Responsibilities

• Strategic Planning & Localization: Adapt the overarching EMEA marketing strategy to reflect the Nordics market dynamics and sales goals, owning regional go-to-market planning and coordinating with Product, Content, and Digital teams to ensure local relevance and impact
• Demand Generation Campaigns: Drive pipeline and brand visibility by executing integrated campaigns - across digital, content, direct mail, and outbound - working closely with the Marketing Automation Lead to enhance reach and effectiveness
• Event & Field Marketing: Plan, manage, and optimize regional events and third-party sponsorships in collaboration with SDRs and AEs to ensure seamless integration into pipeline-building efforts
• Stakeholder Collaboration: Partner with Sales and Customer Success teams to support cross-sell and upsell programs, contribute to persona development, and align marketing initiatives with commercial goals
• Performance & Optimization: Continuously monitor and analyze campaign KPIs, using insights from marketing operations to refine strategy, targeting, messaging, and timing for improved outcomes

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces