Senior Director of Demand Generation

Summary

Join Zilliant, a SaaS company focused on eliminating Pricing Anxiety, as a Senior Director of Demand Generation. This strategic role involves leading global pipeline growth efforts, managing the Demand Gen and BDR teams, and developing data-driven programs to drive revenue. You will create and execute pipeline generation strategies, optimize processes and tools, and manage the demand generation budget. The position requires executive-level reporting and collaboration with various teams. This hands-on leadership role offers broad visibility and the opportunity to shape engagement and conversion strategies for target accounts. Zilliant offers a comprehensive benefits package and a commitment to a culture of respect, belonging, and inclusivity.

Requirements

• A strategic and hands-on demand generation leader with a passion for pipeline creation and team development
• A confident communicator with executive presence, comfortable presenting to senior leadership and Board-level stakeholders
• A proactive problem solver who thrives in fast-paced, high-growth SaaS environments
• A strong operator and project manager, capable of orchestrating complex, multi-touch campaigns with precision and agility
• A data-driven decision maker who knows how to define, measure, and optimize KPIs that tie directly to business outcomes

Responsibilities

• Own and lead the global demand generation function, driving scalable programs across digital, ABM, email, events, and outbound sales development
• Manage and develop the Demand Gen and BDR teams, ensuring strong alignment between marketing campaigns and outbound prospecting efforts
• Create and execute high-level pipeline generation strategies, including ABM and outbound initiatives, aligned to sales objectives and company growth targets
• Drive outbound pipeline growth by optimizing processes, tools, content, and outreach tactics across the BDR team and marketing organization
• Set and manage the demand generation budget, allocating resources for maximum ROI and balancing long-term strategy with short-term performance
• Establish and track KPIs and performance metrics that clearly demonstrate marketing and BDR contributions to pipeline, funnel conversion, and revenue
• Provide executive-level reporting and insights, regularly presenting to the CEO, CRO, and Board on campaign performance, funnel health, and pipeline forecasts
• Leverage tools like Marketo, Salesforce, ZoomInfo and 6Sense to build and refine automated programs, drive pipeline velocity, and improve lead handoffs and conversion
• Lead campaign project management, ensuring flawless execution of multi-channel programs that move prospects through the funnel and accelerate sales cycles
• Collaborate cross-functionally with Product Marketing, Sales, RevOps, and Customer Success to ensure message consistency, audience alignment, and go-to-market cohesion
• Solve complex problems creatively, using data, stakeholder input, and market insights to overcome blockers and continuously improve performance

Benefits

• Full benefits package including medical, dental, and 401k plans with a company match
• Generous Paid Time Off (PTO) policy to ensure a solid work/life balance
• Monthly Zilliant Zen Days to rest and recharge
• Comprehensive parental leave to provide time to bond with new family members
• Volunteer Time Off (VTO) policy to give back and contribute to your local community
• Remote or Hybrid work schedule, depending on team and personal preferences