Director, Demand Generation & Customer Marketing

Summary

Join Great Minds as the Director of Demand Generation & Customer Marketing and lead a team in managing demand generation and customer marketing efforts. Grow market presence, drive brand engagement, and expand the sales pipeline. Develop and mentor a team of marketing managers, manage marketing budgets, and stay current on B2B marketing trends. Define lead scoring, attribution, and stage definitions, and execute a demand generation strategy. Create a data-driven culture, provide robust reporting, and collaborate with various teams to achieve go-to-market objectives. This role requires 10+ years in marketing, 5+ years in demand generation, and 5+ years leading a team. A Bachelor's degree in Marketing or a related field is required.

Requirements

• 10+ years in marketing
• 5+ years in demand generation related roles
• 5+ years of experience leading a team. Experience developing demand generation teams preferred
• Successful track record of leading revenue growth, via brand engagement, pipeline growth & MQLs generation
• Curious & a lifelong learner
• Empathy for sales & success teams, and their workflows
• Incredibly data driven & analytical
• Ability to communicate technical concepts succinctly across all levels of the organization
• Thrive in collaborative environments
• Comfortable with shifting priorities, and strong ability to manage multiple priorities
• Bachelors in Marketing or related field

Responsibilities

• Develop & mentor a team of marketing managers responsible for campaign development & customer lifecycle marketing
• Develop and manage marketing budgets to support our strategies
• Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
• Demonstrate a working understanding of the k-12 curriculum customer journey, education trends and product benefits
• Define lead scoring, attribution, and stage definitions in partnership with sales colleagues
• Develop and execute a demand generation strategy to drive engagement, pipeline, and revenue across Math & Humanities portfolios
• Oversee the development and deployment of integrated marketing campaigns across digital channels, events & PR
• Develop testing & web optimization plans with the Web team to optimize landing pages & CTA conversion
• Create a data-driven culture across the team and create KPIs and benchmarks to measure performance
• Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management
• Analyze market trends, customer data, and campaign performance to refine and optimize demand generation and retention strategies
• Partner closely with Revenue Operations & IT to identify process improvements, develop processes & governance around customer data & outbound processes, develop systems requirements & advocate for the tools we need to succeed
• Work closely with Product Marketing and Corporate Communications to develop campaign plans that support our go-to-market objectives, align with our messaging framework, leverage content assets, elevate our brand, build sales pipeline and delight current customers
• Develop a robust communication framework that ensure all internal stakeholders are knowledgeable of campaign activities

Preferred Qualifications

Experience with Hubspot preferred

Benefits

Remote