Senior Director, Marketing

Summary

Join Redox as the Sr. Director, Marketing and play a pivotal role in driving the company's mission forward. You will own market positioning, inbound/demand generation, brand awareness, and product marketing, leading strategic initiatives and being accountable for measurable business results. This position offers the opportunity to build and scale a marketing function that directly impacts a category-defining company. You will partner with executive leadership to align marketing initiatives with company strategy, growth, and vision. Core areas include brand and market positioning, market awareness, SEO and web optimization, paid advertising, demand generation, content marketing, product marketing, and people management. You'll shape the brand, drive market awareness, and build a high-performing marketing team, working closely with cross-functional teams.

Requirements

• A proven marketing leader with 10+ years of related experience, including 7+ years of people management, and a strong track record of building and executing successful strategies in health tech, B2B SaaS, or fast-paced startup environments
• An entrepreneurial mindset: collaborative, resourceful, and driven to achieve outstanding results. You thrive in ambiguity, move with urgency, test and learn quickly, and aren’t afraid to roll up your sleeves to get things done
• A relentless focus on outcomes and impact, with the tenacity to push through challenges and the emotional intelligence to know when to pivot
• Experience attracting, developing, and retaining high-performing marketing and product marketing teams
• Demonstrated success leading teams at scale, while staying close to the work when needed
• Strong business acumen, operational discipline, and a clear bias toward action
• Ability to quickly grasp complex technical concepts and translate them into clear, compelling narratives for diverse audiences
• Strategic thinking combined with practical problem-solving abilities
• Deep passion for improving healthcare through data integration and a strong connection to Redox’s mission
• Sharp critical thinking and decision-making skills, including the ability to weigh trade-offs and make informed, timely calls
• Exceptional communication and executive presence, with the ability to represent Redox to customers, partners, and internal leadership
• Up-to-date knowledge of modern marketing technologies, channels, and trends
• A leadership style that inspires innovation, execution, accountability, collaboration, positivity, and fun
• Bachelor's degree in marketing, business, or equivalent relevant professional experience

Responsibilities

• Develop and execute a comprehensive marketing strategy that supports our mission and business objectives while differentiating us in the healthcare industry
• Build and manage the marketing budget and people resources needed to execute the plan
• Coordinate with sales, customer success, and product
• Build and lead a dynamic marketing team, fostering a culture of collaboration, innovation, and excellence
• Develop and execute strategies to establish and strengthen our brand identity and drive market awareness of our unique market position
• Create and execute plans to increase market awareness, stay attuned to industry trends, and understand competitive dynamics
• Oversee SEO efforts and optimize our web presence to enhance online visibility and engagement
• Create and manage campaigns for customer acquisition and expansion across SEO/SEM, social media, and content marketing
• Manage paid advertising campaigns to drive targeted traffic, conversions, and ROI
• Develop and execute a plan to achieve pipeline generation targets and pipeline multiple targets by segment
• Develop and execute product marketing strategies to effectively communicate the value of our full-service integration platform to prospect and customer stakeholders
• Generate market awareness via media and industry influencers
• Identify quantitative targets and create metrics and KPIs that track marketing’s progress against its goals

Preferred Qualifications

Experience marketing API-first products, building developer ecosystems, or selling into healthcare enterprises (providers, payers, life sciences)

Benefits

• 100% remote first culture (must be based in the US)
• Unlimited Flexible Time Off
• 15+ Observed Holidays
• Rest & R^Charge days (guaranteed a 3-day weekend each month)
• R^Charge (6 weeks paid sabbatical + stipend)
• 401k match 50% for up to 8% on Day 1
• Medical/Dental/Vision Benefits on Day 1
• HSA & FSA, Life, Disability, Medical Travel & Employee Assistance Program
• Paid Parental Leave (16 weeks)
• Productivity Stipend & Wellness Fund
• Redox Issued MacBook
• Virtual and/or in-person Team & Company Events
• Stock Options
• Employee Referral Bonus Program