Senior Director, Media

Summary

Join Allied Global Marketing as a Senior Director, Media to lead strategic media direction for top entertainment and attraction clients. You will oversee multiple brands, entertainment, and attraction clients, leading strategic direction across all media channels. This role requires a strategic thinker with exceptional organizational abilities who excels in managing a team, multiple client relationships, and complex campaigns. The ideal candidate demonstrates thought leadership in media innovation and inspires teams to exceed client expectations. You will serve as a primary client relationship owner, driving strategic planning, budget allocation, and long-term media roadmaps. This position offers the opportunity to develop best practices, guide junior staff, and ensure continuous improvement in campaign performance and team capabilities.

Requirements

• 7+ years digital media leadership experience with 2+ years in a director-level role
• Proven track record developing innovative media strategies that drive business outcomes
• Hands-on experience managing Meta and Google ad platforms is a must
• Experience managing and mentoring teams of 8+ professionals
• Executive presence with exceptional presentation and client communication skills
• Strategic expertise across Paid Search, Paid Social, YouTube, Programmatic, CTV, and emerging media channels
• Strong understanding of measurement methodologies, attribution modeling, and analytics platforms
• Experience with data management platforms and advanced audience targeting strategies

Responsibilities

• Ability to guide team members with implementing the strategy and executing the campaigns
• Serve as the senior client contact, presenting strategic recommendations to VP-level stakeholders
• Drive innovation in media strategy, identifying new channels, technologies, and approaches to maximize client ROI
• Oversee multiple campaign budgets, ensuring efficient allocation and optimization
• Create comprehensive measurement frameworks to demonstrate campaign impact and business outcomes
• Lead quarterly business reviews, providing strategic insights and recommendations for future investments
• Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities
• Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments
• Triage and escalate campaign and performance issues that arise
• Collaborate with cross-functional leaders to ensure integrated campaign execution across creative, account, and analytics teams

Benefits

• Medical
• Dental
• Vision
• Short-term and long-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays