Remote Senior Director of Marketing
at Experian

Summary

Join Experian as Sr. Director of Marketing to oversee the evolution and execution of marketing services brands in-market.

Requirements

• 8+ years leading several marketing strategies and implementation
• 5+ years managing or driving influence in a matrixed team
• Experience in creative direction, graphic design, branding, marketing, strategy, or related field
• Previous responsibility for building, implementing, and governing brand guidelines
• Previous leadership experience planning and producing corporate events and conferences
• Demonstrated linkage and tracking of branding and event efforts to an organization's broader strategy and growth plan

Responsibilities

• Oversee the evolution, management, and execution of the Experian Marketing Services brands in-market
• Work with the wider Marketing team and Chief Marketing Officer to develop the overarching marketing strategy
• Define a cohesive marketing experience and create high-quality interactions with the business from planning digital campaigns to the website, sales collateral, and events
• Lead a variety of high-visibility marketing projects to increase brand awareness and equity of Experian Marketing Services
• Coordinate with internal marketing functions, external agencies, and important partners in sales, product, and communications to mobilize the execution of marketing programs with speed and efficiency
• Collaborate with and motivate a team of designers, event planners and supporting agencies
• Lead the creation and application of brand guidelines
• Implement internal marketing/change management to support adoption of brand standards
• Shape visual brand and explore new ways to enhance the brand
• Create, produce, and maintain the branding for all web and print materials including website, sales materials (i.e. - presentations, infographics, one-sheets, flyers), email, and social media
• Oversee the execution of a range of events, including trade shows, conferences, seminars, roadshows, executive briefings, virtual events, and internal kickoffs
• Work with legal to negotiate venue/vendor contracts with the most favorable terms
• Overall responsibility for event specific budgets, coordinating all procurement and invoicing activities
• Collaborate with the sales teams and several leaders and executives to ensure that all events are successful and that all prospects and clients are receiving an on-brand, best-in-industry experience
• Collaborate with the demand generation team to guarantee a cohesive pre-event, at-event, and post-event strategy to increase engagement and buyer enablement

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays