Senior Director, Technical Product Marketing

Summary

Join ServiceNow as a leader in technical product marketing, leading a team of demo engineers and technical product marketers. You will build world-class product demonstrations showcasing the ServiceNow AI Platform, bringing top customer stories to life for marketing campaigns, customer deals, and press engagements. Partner with global marketing, product management, sales, and solution consulting to position ServiceNow as a leader. Your team will contribute to generating pipeline and increasing customer adoption. Success relies on market understanding and building a high-performing team. The role involves leading, developing, and growing a team, creating compelling demos for various purposes, and supporting product launches. Compensation includes a base pay of $202,500 - $364,500, plus equity, variable compensation, and benefits.

Requirements

• Bachelor’s degree, technical degree preferred
• 15+ years in technical product marketing, sales engineering, product management or solution consulting
• Strong ability to inspire and coach, with a proven record of accomplishment of hiring, managing, and leading high-performance teams
• Proven technical and marketing skills, including the ability to customize solutions, facilitate product demonstrations and effectively communicate value propositions and key differentiators
• Demonstrated ability to work across functions within and outside of Marketing, building relationships to drive results
• Deep curiosity on AI led business transformation and the future of agentic platforms
• Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations
• Some experience with JavaScript, HTML, CSS, iOS, APIs, Apex, Java (some mix), or design tools such as Figma

Responsibilities

• Lead, develop, and grow a team of technical product marketers building demos on the ServiceNow AI Platform
• Bring our top customer stories to life through high-profile, visionary demos used in our conference keynotes and Executive Briefing Center customer meetings
• Build demos to support full funnel marketing campaigns, including product screenshots and demos used in ServiceNow TV commercials
• Build and progress pipeline with technical demonstrations attached to top sales plays, highlighting our competitive differentiation
• Support product launches and release marketing with market moving product demonstrations

Benefits

• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs