Senior Event Marketing Manager

Summary

Join Pendo as a Senior Events Manager and lead the planning and execution of our branded corporate events, including Pendomonium. You will develop comprehensive project plans, manage budgets and resources, and mentor a team of event marketing managers. This role requires close collaboration with cross-functional teams to ensure event success and alignment with company initiatives. You will be responsible for post-event evaluations and refining strategies based on performance metrics. The ideal candidate is creative, detail-oriented, and experienced in managing B2B events in a fast-paced environment. This is a cornerstone role in our marketing strategy, impacting customer engagement and pipeline growth.

Requirements

• Bachelor’s degree from an accredited college or university
• Minimum of five (5) years of experience in event management, ideally within a B2B, SaaS, or a similarly dynamic and high-growth environment
• Prior management experience
• Demonstrated ability to blend creativity with operational rigor, approaching each detail with a strategic mindset while maintaining a hands-on approach to execution
• Exceptional interpersonal skills, with a proven ability to build and sustain relationships and collaborate effectively across diverse teams
• Proven experience in leading and managing a team, with a focus on fostering a collaborative and high-performing environment
• Adaptable and composed in fast-paced environments, showing a high degree of initiative and resourcefulness
• Advanced proficiency in Google Suite, project management platforms, and event management software
• Ability to travel as required

Responsibilities

• Lead the planning, coordination, and execution of several of Pendo’s branded events – which may include Pendomonium and Pendomonium roadshow style events – ensuring that each event reflects our strategic goals and brand identity with precision
• Develop and manage comprehensive project plans, overseeing timelines, budgets, and resource allocation to guarantee seamless and impactful execution
• Managing and mentoring a team of event marketing managers, providing guidance and support in their professional development
• Partner cross-functionally with sales, product, and marketing leadership to shape pre-event and post-event strategies that enhance attendee engagement and build pipeline opportunities
• Champion cross-functional alignment and collaboration, ensuring every aspect of the event experience is thoughtfully crafted to be memorable, distinctive, and impactful
• Represent Pendo on-site at events, leading execution efforts to ensure each component of the event operates smoothly and effectively
• Conduct detailed post-event evaluations, gathering feedback and analyzing performance metrics to continually refine and elevate our event strategies

Preferred Qualifications

• Extensive experience with Integrated Marketing and a demonstrated ability to leverage corporate campaigns in tandem with field initiatives to drive full-funnel demand
• Strong background in the B2B SaaS industry, with an understanding of its unique event and audience engagement dynamics
• A track record of successfully building and scaling event teams, demonstrating strong leadership and talent development skills
• High-level proficiency in Google Suite, Salesforce, and Cvent, with an aptitude for using these tools to optimize event planning and execution

Benefits

• Raleigh, NC - $134,200 - $166,000
• New York, NY - $140,800 - $174,600
• San Francisco, CA - $154,200 - $180,000
• Remote - USD $134,200 - $166,000