Senior Events Marketing Manager

closed
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Later

πŸ’΅ $125k-$135k
πŸ“Remote - United States

Summary

Join Later as a Senior Events Marketing Manager and architect and execute our events strategy to strengthen Later's position in the enterprise social media and influencer marketing space. Leading a small but growing events team, you will create high-impact experiences that engage senior marketing decision-makers at B2C brands and agencies. This critical role involves managing event budgets, vendor relationships, and agency partnerships, executing virtual, hybrid, and in-person event programs. You will also partner with other teams, mentor an Events Manager, and stay current with B2B event trends. The ideal candidate possesses 7+ years of B2B events marketing experience, a Bachelor's degree in a related field, and a proven track record of success. Later offers a competitive salary and benefits package.

Requirements

  • 7+ years of B2B events marketing experience, with demonstrated progression in events strategy roles
  • Bachelor's degree in Marketing, Events Management, or related field
  • Proven success managing large-scale conferences and executive-level events
  • Track record of delivering measurable pipeline impact through events programs
  • Experience managing and developing direct reports in an events context
  • Strong project management skills with ability to manage multiple events simultaneously
  • Expertise in event strategy, from concept development to execution and measurement
  • Proficiency in event management platforms and marketing analytics tools
  • Experience managing six-figure event budgets and vendor relationships
  • Experience marketing to enterprise B2C brands and agencies

Responsibilities

  • Develop and own Later's comprehensive annual events strategy and roadmap
  • Create strategic framework for measuring event ROI and pipeline impact
  • Design targeted owned event experiences for enterprise marketing leaders
  • Manage events budget, vendor relationships, and agency partnerships
  • Execute virtual, hybrid, and in-person event programs at scale
  • Create and maintain event measurement frameworks and ROI analysis
  • Partner with Demand Generation to create integrated event campaigns
  • Work with Product Marketing to showcase platform capabilities effectively
  • Support Sales team in creating high-touch executive events and VIP experiences
  • Collaborate with Customer Marketing to secure and prepare customer speakers
  • Manage and mentor an Events Manager, providing guidance and career development
  • Build and maintain relationships with industry event organizers and partners
  • Guide cross-functional initiatives between events, sales, and marketing teams
  • Define and implement event marketing best practices and playbooks
  • Stay current with B2B event trends and technologies
  • Conduct regular analysis of competitive event strategies

Preferred Qualifications

  • CMP (Certified Meeting Professional) certification
  • Background in social media or influencer marketing space
  • Experience with marketing analytics and attribution platforms
  • Knowledge of enterprise sales cycles and pipeline development
  • Advanced degree in related field

Benefits

  • Stock options
  • Various benefits plans
  • Salary Range: $125,000 - 135,000
  • #LI-Hybrid
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