Senior Events Marketing Manager

Summary

Join Mezmo as a Senior Events Marketing Manager and lead the strategy, execution, and performance of our event marketing programs. You will own the planning and execution of high-impact events, collaborating with cross-functional teams to ensure measurable business impact and compelling experiences. Develop and execute a results-driven event marketing strategy, oversee event logistics, and manage vendor relationships. You will also develop multi-channel marketing campaigns, partner with sales teams, and create engaging event experiences. Responsibilities include defining KPIs, analyzing event data, and optimizing future strategies. This role requires 5+ years of experience in event marketing, preferably in B2B SaaS or technology sectors, and a proven track record of successful event planning and execution.

Requirements

• 5+ years of experience in event marketing, preferably in B2B SaaS or technology sectors
• Proven track record of planning and executing successful events that drive pipeline and revenue
• Ability to travel to events as needed

Responsibilities

• Develop and execute a results-driven event marketing strategy that aligns with Mezmo’s business goals
• Oversee the end-to-end planning and execution of events, including budgeting, logistics, vendor management, and on-site coordination
• Collaborate with internal stakeholders (marketing, sales, product) to ensure event messaging, content, and execution align with company objectives
• Develop multi-channel marketing campaigns (email, social media) to drive event attendance and engagement
• Partner with SDRs and sales teams to ensure strong pre- and post-event outreach, maximizing lead generation and follow-up effectiveness
• Create interactive and engaging event experiences that enhance brand perception and customer relationships
• Define key performance indicators (KPIs) to measure event success, including lead acquisition, pipeline impact, and brand awareness
• Analyze event data, generate reports, and provide insights to optimize future event strategies
• Ensure seamless lead capture and follow-up processes, working closely with sales and marketing automation tools

Benefits

• Receive competitive compensation
• 100% healthcare coverage for you and your family
• 100% dental coverage for you and your family
• 100% vision coverage for you and your family
• Flexible time off
• One company-wide mental health day off per month in addition to all nationally recognized holidays
• $600 annual remote work expense reimbursement in addition to hardware setup provided by the company
• This is a full-time remote opportunity