Senior Field Marketing Manager

Aerospike
Summary
Join Aerospike's dynamic demand marketing team as a Sr. Field Marketing Manager, reporting to the Sr. Director of Demand Generation. You will be responsible for planning and executing field marketing programs and events to generate leads and meet sales pipeline goals. This role demands a blend of creative thinking, project management, and data analysis skills. You will manage event logistics, from large trade shows to smaller gatherings, and ensure alignment with sales initiatives. Success in this position requires a proven track record in B2B tech field marketing and strong communication skills. The role involves travel and managing event budgets.
Requirements
- 5-7 years of field marketing/marketing programs experience in B2B tech with a proven track record of executing successful programs to deliver pipeline and revenue
- Strong project management with the ability to multitask, prioritize, and operate in a fast-paced environment
- Excellent communication, negotiation, and interpersonal skills with the ability to build relationships with stakeholders at all levels, including knowing how and what to communicate to different stakeholders
- Demonstrated ability to analyze data, draw actionable insights, and make recommendations/decisions based on data
- Proficiency in online event management technology (e.g. GoToWebinar), as well as Google Sheets
- Flexibility to travel up to 25% of the time including occasional nights and weekends
- Basic experience with Salesforce.com
Responsibilities
- Build and execute field marketing programs and events with a strong focus generating leads, driving conversions and helping meeting the NA sales teamsβ pipeline goals
- Work hand in hand with NA sales leader and sales team to ensure alignment on marketing initiatives as well as drive a coordinated GTM motion
- Plan and execute a diverse range of events to meet those goals including trade shows, regional summits, roadshows, executive dinners, roundtables, and meetups, sometimes in coordination with partners like AWS
- Handle end-to-end event management including logistics, vendor/venue selection, registration, promotion, lead management and follow up, and results reporting
- Ensure timelines, deliverables, and critical deadlines are communicated, tracked, and met
- Use data-driven insights to continually refine and enhance the effectiveness of future events and track key performance metrics
- Act as brand ambassador at events, representing the company and effectively communicating our value proposition
- Create SFDC campaigns for events, handle list uploads, and track pipeline attribution for events you manage
- Manage all aspects of event and program budgets
Benefits
Salary Range for California Based Applicants: [$130,000 - $150,000] (actual compensation will be determined based on experience, location, and other factors permitted by law)