Senior Growth Manager

Summary

Join LemFi, a rapidly growing fintech startup revolutionizing cross-border financial services for immigrants, as a Marketing Manager. You will be responsible for developing and executing comprehensive marketing strategies to drive user acquisition in the US market. This role requires strong analytical and strategic skills, experience in various marketing channels, and a proven track record of success in fast-paced environments. You will lead a team, manage budgets, and work closely with the product team to ensure optimal product performance. LemFi offers a dynamic and collaborative work environment with opportunities for growth and development.

Requirements

• At least 2 years of work experience, working in fast-paced environments in the capacity where you have honed in your analytical and strategy development skills
• Experience carrying out multi-prolonged marketing rollouts that includes ground and community marketing, influencer marketing and CRM
• You will be successful if you are entrepreneurial, ambitious, have a good work ethic and you are used to working against targets
• Good analytical skills
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically to solve problems and drive growth
• Self-motivated, proactive, and able to work independently in a remote setting

Responsibilities

• Build go to market and accelerated growth strategies for the US market
• Develop and execute comprehensive national marketing strategies tailored to assigned markets
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results
• Develop and assign growth targets to team members
• Develop job description and spearheads recruitment for staff to carry out marketing strategy
• Liaise with HR to support recruiting, interviewing and providing assessment materials
• Set KPIs and staff development targets and apply performance reviews
• Organize and assign growth KPIs to managed staff
• Instill a culture of creativity, data driven decision making and results oriented work ethic
• Utilize user and transaction details to assess growth
• Constantly analyze data to measure impact of marketing activities
• Leverage data to determine marketing budget investment decisions
• Propose and manage quarterly marketing budget
• Prepare and present market performance reports
• Work closely with product team to ensure performance of product is optimal
• Prioritize product and market fit
• Ensure an efficient feedback loop between users and product

Preferred Qualifications

Fluent in a second language is a plus