Senior Growth Marketing Manager

Summary

Join Huntress, a fully remote global cybersecurity company, as a Senior Growth Marketing Manager. You will play a central role in optimizing the customer lifecycle, accelerating feature adoption, and boosting conversion. Responsibilities include designing and implementing marketing journeys, driving feature adoption through various channels, supporting campaign operations, and generating compelling marketing materials. You will collaborate with multiple teams to ensure seamless user experiences and optimize conversion funnels. This role is crucial for scaling the user base and revenue through a product-first approach. The ideal candidate possesses 5+ years of experience in growth marketing within a SaaS or B2B tech environment, a proven track record of success, and expertise in A/B testing and marketing automation platforms. Huntress offers a competitive compensation package and a supportive remote work environment.

Requirements

• 5+ years of experience in growth marketing, product marketing, or a similar role, with a strong emphasis on Product-Led Growth (PLG) and optimizing user journeys within a SaaS or B2B tech environment
• Proven track record of successful partnership with Product owners to drive significant improvements in user activation, conversion rates, and engagement
• Deep understanding of customer journey mapping and conversion funnel optimization
• Experience with behavior-based triggering tools beyond basic marketing automation platforms
• Expertise in A/B testing methodologies with a history of designing, executing, and analyzing tests across various marketing touchpoints
• Hands-on experience with marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud) and CRMs (e.g., Salesforce)
• Strong analytical skills with the ability to interpret complex data, identify trends, and make data-backed decisions
• Excellent communication, collaboration, and interpersonal skills to influence and work effectively with diverse teams
• Bias for action and a results-oriented mindset

Responsibilities

• Own Lifecycle Nurtures: Design, implement, and optimize marketing journeys from trial acquisition through conversion and retention, bridging strategy and execution
• Drive Feature Adoption & Engagement: Lead initiatives to boost feature adoption and engagement through scaled educational efforts, including email, our customer hub, and webinars
• Drive Campaign Operations: Provide comprehensive support for setting up, testing, and measuring outbound marketing campaigns
• Generate Converting Copy & Creative: Partner with brand and content teams to develop compelling, on-brand copy and creative assets for all external marketing communications that drive conversion
• Orchestrate Sales Handoffs: Collaborate with Sales and RevOps to refine trial user qualification criteria and ensure seamless handoffs aligned with sales follow-up
• Enhance Performance Reporting: Enhance reporting on key metrics such as lead quality, trial performance by channel, and trial-to-opportunity conversion across acquisition sources
• Coordinate Website Enhancements: Work closely with the Web team to integrate marketing needs into all relevant website changes

Preferred Qualifications

• Familiarity with SQL or advanced data analysis techniques is a plus
• Experience with specific PLG strategies is a plus

Benefits

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth