Senior Growth Product Manager

Summary

Join Wowza Media Systems as a Senior Growth Product Manager to lead Product-Led Growth (PLG) and cloud marketplace initiatives. This strategic role requires a strong analytical background and proven experience in driving growth. You will own the vision, strategy, and execution of PLG and cloud marketplace strategies, ensuring alignment with organizational goals. Responsibilities include defining and implementing a comprehensive PLG strategy, optimizing the entire PLG funnel, developing self-serve models, and driving growth through cloud marketplaces. You will collaborate with cross-functional teams, monitor KPIs, and report on progress to leadership. The ideal candidate possesses extensive experience in product management and growth, strong technical skills, and exceptional communication abilities.

Requirements

• Experience: 8-10+ years in product management, growth, or related roles, with a strong focus on PLG and cloud marketplace strategies
• Funnel Expertise: Demonstrated ability to analyze and optimize top-of-funnel (lead generation), middle-of-funnel (engagement), and bottom-of-funnel (conversion and retention) growth motions
• Technical Skills: Proficiency in SaaS models, data analytics tools (e.g., Mixpanel, Tableau, Google Analytics), and A/B testing frameworks
• Leadership: Proven experience leading cross-functional teams and managing complex growth initiatives
• Education: Bachelor’s degree in Business, Computer Science, or a related field
• Communication Skills: Exceptional ability to present ideas clearly and persuasively to technical and non-technical stakeholders
• Strategic Thinking: Ability to identify and execute high-impact growth opportunities in a fast-paced environment

Responsibilities

• Define and implement a comprehensive PLG strategy, focusing on driving user acquisition, engagement, and retention
• Track, analyze, and optimize the entire PLG funnel: top-of-funnel (awareness and acquisition), middle-of-funnel (activation and engagement), and bottom-of-funnel (conversion and retention)
• Develop and refine self-serve models, free trials, and freemium offerings to drive customer acquisition and conversions
• Partner with Product and Engineering teams to identify and prioritize features that accelerate product adoption and reduce churn
• Drive growth and revenue through cloud marketplaces such as AWS, Azure, and GCP by developing optimized strategies and partnerships
• Own and enhance product listings for discoverability and engagement, including SEO, co-marketing campaigns, and content optimization
• Work with cloud providers to leverage incentives, sales opportunities, and joint marketing initiatives
• Lead private marketplace offerings to attract enterprise customers, collaborating closely with Sales and Marketing teams
• Collaborate with Engineering, Marketing, Sales, and Customer Success teams to align on growth initiatives and ensure seamless execution
• Incorporate customer feedback and market trends into product roadmaps and prioritize initiatives with the greatest business impact
• Serve as a growth evangelist across the organization, ensuring all teams are aligned on PLG objectives
• Establish and monitor key performance indicators (KPIs) for PLG and marketplace initiatives, tracking success across the entire funnel
• Conduct regular reporting and present updates to leadership, showcasing growth progress, challenges, and opportunities
• Use competitive analysis and market research to identify gaps and areas for differentiation

Preferred Qualifications

MBA is a plus

Benefits

• Medical, Dental, and Vision insurance available 1st day of employment
• Generous Paid Time Off
• 401(k) with strong company match
• Dependent Care Flexible Spending Account
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Parental Leave
• Short-Term and Long-Term Disability
• Training & Development
• Employee Assistance Program (EAP)