Senior Product Manager, Growth

Summary

Join Headway's Patient Growth team as a Senior Product Manager and lead the charge in driving sustainable user acquisition and revenue growth. Develop and execute a comprehensive growth strategy leveraging SEO and SEM. Partner with engineering and data science teams to implement SEO-optimized features and user experiences. Build experimentation frameworks to test and iterate on search marketing strategies. Collaborate with content and marketing teams to align SEO content strategy with product objectives. The ideal candidate possesses 5+ years of product management experience with proven success in growth-focused roles, specifically with SEO and SEM expertise. This role offers a competitive salary ($183,600 - $216,000), performance-based variable compensation, equity grants, and a comprehensive benefits package.

Requirements

• Have consumer growth experience: You have 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise. You have hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) with proven ability to drive measurable results
• Data and results driven: You are a master at digging into data, defining clear goals, running toward them & bringing your team along the way
• Highly collaborative: You work well with other functions and teams and can collaborate on delivering impact together to a shared goal
• Thrive in ambiguity: You love tackling ambiguous problems in a fast-paced environment with an optimistic and energizing attitude

Responsibilities

• Develop and execute a comprehensive growth strategy that leverages SEO and SEM to drive user acquisition, engagement, and retention
• Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates
• Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements
• Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development