Senior Growth Strategy Manager

Summary

Join Weedmaps as a Senior Growth Strategy Manager and play a key role in driving marketplace growth. You will develop and execute strategies to improve conversion performance, focusing on the customer journey and supply-side growth. Leveraging data-driven insights and experimentation, you will optimize conversion funnels, enhance user experience, and collaborate with cross-functional teams. Responsibilities include analyzing key performance metrics, generating reports, and staying informed on marketplace trends. This remote position requires 8-10 years of experience in growth, digital marketing, or related fields, along with strong analytical and communication skills. Weedmaps offers a competitive salary, comprehensive benefits, and a collaborative work environment.

Requirements

• 8 - 10 years of experience in growth, digital marketing, product marketing, product or similar roles, preferably within B2B SaaS or online marketplaces
• Demonstrated experience in developing and executing growth strategies, optimizing conversion funnels, and streamlining user experiences
• Proven track record of driving quantified improvements to key customer journey, conversion funnel and marketplace performance metrics
• Familiarity with A/B testing methodologies, experimentation frameworks, and user research techniques
• Hands-on understanding of app-integrated marketing and data technologies that can be applied to execute growth experiments. Familiarity with Intercom or similar tools very helpful
• Strong analytical skills and experience with data-driven decision-making in a SaaS or Marketplace context. Proficiency in using app analytics tools such as Amplitude, Heap or Mixpanel
• Excellent communication and collaboration skills with the ability to drive efforts across marketing, product, data, engineering, sales and operations teams

Responsibilities

• Develop and execute growth strategies: Formulate and validate growth hypotheses, devise and execute initiatives and experiments, to improve conversion performance, streamline the customer journey, and drive growth loops/flywheels on the supply side of our marketplace app
• Identify key areas of opportunity and develop action plans to drive supply-side growth (activation, retention, and monetization)
• Concurrently incentivize supply-side partners to take actions that positively impact the demand-side of the marketplace
• Conversion rate optimization (CRO): Analyze and optimize the conversion funnel on the supply side, focusing on key stages including onboarding, activation, and conversion. Utilize data-driven insights and experimentation to improve conversion rates and drive efficiency
• User experience optimization: Work with product, design, and engineering teams to enhance the user experience on the supply side. Identify pain points, streamline processes, and implement improvements to increase engagement and drive conversion performance
• Cross-functional collaboration: Collaborate closely with product, marketing, sales and operations teams to align growth strategies with product enhancements, marketing campaigns, sales and operational improvements. Provide insights and feedback on product roadmap prioritization based on growth strategy needs
• Data analysis and performance tracking: Monitor and analyze key performance metrics related to conversion rates, customer journey efficiency, and supplier growth. Utilize data-driven insights to identify trends, opportunities, and areas for optimization. Generate reports and provide actionable recommendations to stakeholders
• Experimentation and iteration: Drive a culture of continuous experimentation, testing, and learning by iterating on growth hypotheses, messaging, user experiences, and conversion optimization initiatives
• Stay informed on marketplace trends: Stay up to date with the latest trends, best practices, and emerging technologies relevant to two-sided marketplaces, B2B SaaS, and the legalized cannabis market. Apply relevant insights to enhance growth strategies and maintain a competitive edge

Preferred Qualifications

• Understanding of the legalized cannabis industry, market dynamics, and supplier needs
• Bachelor's degree in economics, business, marketing, engineering or a related field (advanced degree preferred)

Benefits

• Physical Health benefits: Medical, Dental & Vision: Employee - employer paid premium 100% Company contribution to a HSA when electing the High Deductible Health Plan For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits: Free access to CALM app for employees and dependents Employee Training Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!