Senior Industry Program Marketing Manager

Summary

Join Axonify as a Senior Industry Program Marketing Manager and contribute to generating qualified sales leads for our SaaS platform. Reporting to the Director, Marketing Programs, you will be responsible for achieving quarterly and annual pipeline and ARR targets within assigned industries. You will manage marketing budgets, lead industry programs, develop innovative marketing campaigns, and collaborate with cross-functional teams. This role requires strong demand generation experience, digital marketing expertise, and proficiency in marketing tools. Axonify offers a hybrid-flexible work environment, allowing you to choose between working from home or our offices in Waterloo and Toronto. We provide a supportive and inclusive culture with various perks and benefits.

Requirements

• 5+ years’ experience in B2B Demand Generation or ABM, ideally within SaaS, with demonstrated experience achieving pipeline targets
• Strong knowledge of demand generation strategies, digital marketing, content creation, and lead nurturing
• Marketing and demand generation experience gained through post-secondary education, experience or a combination of both. Excellent grasp of driving conversions, interpreting data and analytics, and buying journeys
• Strong grasp of current marketing tools and strategies and can lead integrated digital marketing campaigns from concept to execution. You are analytical by nature, loving to dig into the numbers and iterate and improve programs based on the data.  You always strive for continuous improvement and want to continually raise the bar!
• Highly motivated self-starter who works well independently as well as part of a team. You can manage your own projects and deadlines as well as collaborate with others across the organization to achieve desired outcomes
• Experience with the following or similar tools: 6sense, Marketo, Salesforce, Mutiny, Asana, Slack

Responsibilities

• Plan, manage and support the execution of full-funnel, cross-channel marketing programs to create demand, purchase intent and new business pipeline
• Manage all campaign requirements and work with internal teams and external partners to generate demand and pipeline
• Work closely with the product, event, customer and brand marketing teams to align campaign strategies with appropriate messaging and positioning to generate demand
• Collaborate cross-functionally with marketing, sales, and BDR teams to understand pipeline needs, analyze campaign performance, share insights, and optimize messaging and assets for maximum impact
• Manage and optimize lead nurturing programs to improve conversion rates
• Establish and monitor key performance indicators (KPIs) for pipeline creation, constantly seeking opportunities for improvement and optimization
• Utilize data-driven insights to adjust targeting and messaging, develop testing strategies and improve campaign performance and ROI
• Continually evaluate the performance and cost of acquisition, adjusting demand generation tactics and strategies as necessary
• Define new policies and processes related to industry program marketing, and actively influence strategic decisions regarding program direction, budget allocation, and target audience selection
• Write all content aspects for industry programs, including but not limited to: website copy, brochures, white papers, case studies, email nurtures, social media posts, webinar scripts, and presentation materials (work with appropriate teams where necessary, but be the content owner)
• Act as a subject matter expert in assigned industry verticals through comprehensive research, analysis of program performance, engagement with industry events and publications, and ongoing assessment of market trends and competitive landscapes to inform the development of targeted marketing strategies
• Own all aspects of industry projects and campaigns from initial outline and abstract development, through content creation and nurture sequence implementation, to A/B testing and lead generation optimization, ensuring projects are completed on time and within budget
• Be directly accountable for all aspects of projects and campaigns, focusing on filling the sales pipeline with qualified leads and contributing to the achievement of quarterly and annual pipeline and ARR targets
• Other duties as required

Preferred Qualifications

Prior experience in marketing to enterprise-level organizations is highly desirable

Benefits

• An impactful product that gives back to the communities and frontline workers that support our everyday lives
• People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering
• A diverse team that celebrates unique perspectives and experiences that add richness to our culture
• Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves
• Hybrid-flexible work environment