Senior Marketing Manager

iRhythm Technologies, Inc.
Summary
Join iRhythm, a leading digital healthcare company, as a Senior Marketing Manager to drive the adoption of the Zio ยฎ Monitor in four European markets. This role involves creating marketing strategies, collaborating with sales and medical affairs teams, managing budgets, and building strong customer relationships. The ideal candidate possesses extensive experience in MedTech marketing, product launches, and cross-functional team leadership. You will be responsible for developing and executing multi-channel marketing campaigns and building relationships with key opinion leaders. This is a unique opportunity to shape the international marketing function for a fast-growing company in a dynamic environment. iRhythm offers a collaborative work environment and excellent benefits.
Requirements
- Bachelorโs degree in business, marketing, or science-related field
- Solid professional experience in marketing or related field in MedTech, medical device, consumer Digital Health, or other life sciences industry
- Product launch experience, with a track record of success
- Experience in working with teams cross-functionally across different geographies
- Experience with both traditional and digital marketing, including DTC and performance marketing
- Creative, entrepreneurial, self-directed problem-solver, who functions well in a fast-paced environment
- Intellectual curiosity and the desire to continuously improve
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- In-depth understanding of driving adoption of MedTech in healthcare systems
- High degree of initiative, judgment, decision-making, to drive multiple projects
- Ability to analyze complexity and simplify it into clear action plans
- Well organized with excellent follow-up skills
- Excellent analytical and problem-solving skills
- Ability to make effective and persuasive presentations on complex topics to various internal and external stakeholders
- An ability to travel dependent upon location and demands of the business
- Fluent in English
Responsibilities
- Create the Marketing Strategy and tactical plans to drive adoption of Zio Monitor in Austria, Netherlands, Spain & Switzerland
- Develop in-depth marketing knowledge of the cardiac Arrhythmia Monitoring space by gathering market intelligence, competitive information, and key trends to inform the organization and help shape marketing strategies
- Work closely with the Sales organisation to understand market needs and development of sales materials & training
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
- Build strong relationships cross functionally and across geographies to achieve the business objectives
- Drive multi-channel campaigns in partnership with global communications and creative partner(s) and vendors using a metrics-based approach to measure effectiveness
- Design and support implementation of Medical Educational program in collaboration with Medical Affairs and external partners
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders
- Lead conference and trade show strategy and planning for the region
- Identify forecast and demand plan inputs, working with Sales, Operations and Finance partners
- Manage marketing budgets and ensure efficient allocation of resources
- Achieves strategic customer objectives defined by company management
- Maintains high customer satisfaction ratings that meet company goals
Preferred Qualifications
- MBA
- Experience in cardiology, cardiac arrhythmia markets and digital health
- CRM experience (in a Sales or a Marketing capacity) and sales experience is a plus
- Product launch experience in MedTech preferred
- Experience in both upstream and downstream capacities
- Fluent in German or another language
Benefits
- Health insurance
- Pension Fund with employer contribution
- Federal supplemental accident offering occupational and non-occupational accidents
- Supplementary accident insurance
- Enhanced Daily Sickness disability benefit offering
- Monthly Health Stipend
Share this job:
Similar Remote Jobs

