Remote Sr. Lifecycle Marketing Manager

Summary

MyFitnessPal is seeking a Sr. Lifecycle Marketing Manager to develop and implement onboarding, engagement, and activation campaigns for their global free app users. The role requires 8-10 years of experience in lifecycle marketing, customer activation, and engagement with mobile app lifecycle experience being a must.

Requirements

• 8-10 years of experience in lifecycle marketing, customer activation, and engagement. Mobile app lifecycle experience is a must
• Deep knowledge of and hands-on experience with CRM/marketing automation tools (e.g., Braze, Klayvio, Salesforce, Iterable). Experience with Braze is preferred

Responsibilities

• Lead the development and optimization of the multi-channel onboarding and user activation journey
• Oversee the day-to-day operations of these initiatives, ensuring timely execution, optimal performance, and alignment with broader business objectives
• Leverage data to provide actionable insights and continuously improve our marketing strategies and customer engagement efforts
• Develop and execute targeted lifecycle marketing campaigns across various Braze-powered channels
• Develop reporting processes for a daily, weekly, monthly, and quarterly cadence for your optimizations, as well as communication with the broader organization including the executive leadership team
• Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the customer journey, especially in global markets
• Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with broader business goals and product roadmaps
• Manage and optimize marketing automation workflows to ensure timely and relevant communications with users

Benefits

• Healthcare
• Parental planning
• Mental health benefits
• Annual performance bonus
• 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances