Blink Health is hiring a
Senior Online Marketing Manager in Worldwide

Summary

Blink Health is a healthcare technology company that offers digital concierge services for patients prescribed branded medications through BlinkRx. The company is seeking an experienced CRM Marketing Specialist to develop and execute marketing campaigns across multiple channels, improve patient engagement, retention, and acquisition, and collaborate with cross-functional teams.

Requirements

• 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation
• Bachelor's degree in marketing, statistics, or a related field
• Experience in the healthcare technology industry preferred
• Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau
• Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords
• Excellent project management skills and the ability to manage multiple projects simultaneously
• Strong communication skills and the ability to collaborate effectively with cross-functional teams
• Self-starter with a strong work ethic and a track record of delivering results while working with a remote team

Responsibilities

• Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives
• Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence
• Develop and maintain customer segmentation and targeting strategies that optimize campaign performance
• Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI
• Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued
• Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools