Senior Online Marketing Manager

Summary

Join Blink Health, a fast-growing healthcare technology company, as a Senior Online Marketer and CRM Marketing Specialist to drive patient outcomes and build a world-class patient messaging strategy. The ideal candidate will develop and execute marketing campaigns across multiple channels, including SMS and email, while working cross-functionally with various teams.

Requirements

• 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation
• Bachelor's degree in marketing, statistics, or a related field
• Experience in the healthcare technology industry preferred
• Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau
• Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords

Responsibilities

• Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives
• Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence
• Develop and maintain customer segmentation and targeting strategies that optimize campaign performance
• Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI
• Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued
• Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools
• Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines

Benefits

#Li-Remote