Remote Senior Online Marketing Manager
Blink Health
πRemote - Worldwide
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Job highlights
Summary
Join Blink Health, a fast-growing healthcare technology company, as a Senior Online Marketer and CRM Marketing Specialist to drive patient outcomes and build a world-class patient messaging strategy. The ideal candidate will develop and execute marketing campaigns across multiple channels, including SMS and email, while working cross-functionally with various teams.
Requirements
- 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation
- Bachelor's degree in marketing, statistics, or a related field
- Experience in the healthcare technology industry preferred
- Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau
- Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords
Responsibilities
- Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives
- Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence
- Develop and maintain customer segmentation and targeting strategies that optimize campaign performance
- Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI
- Own and evolve Blinkβs marketing attribution strategy and systems, ensuring every channel is appropriately valued
- Measure and understand the incrementality of Blinkβs online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools
- Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines
Benefits
#Li-Remote
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Please let Blink Health know you found this job on JobsCollider. Thanks! π