Senior Lifecycle Marketing Manager

Summary

Join onX as a Senior Lifecycle Marketing Manager and play a pivotal role in enhancing customer engagement and conversion rates for our Adventure Projects and Backcountry product platforms. You will own the end-to-end management of product onboarding and trial-to-purchase conversion, collaborating with cross-functional teams. Leverage your expertise in multi-channel marketing, A/B testing, and data analysis to optimize customer journeys and drive funnel growth. This role requires strong project management skills and a passion for understanding and improving customer experiences. The position offers a competitive salary, comprehensive benefits, and opportunities for growth within a dynamic and innovative company. Work remotely from various onX locations or in a corporate office.

Requirements

• Seven (7) or more years of experience leading lifecycle, email, CRM, and/or Engagement Marketing programs, with a strong emphasis on designing and implementing automated processes to enhance customer engagement and campaign effectiveness
• Experience developing and managing A/B testing roadmaps across web/ios/android applications
• An understanding of how people use websites, the information presented on-site, and how that information significantly impacts what users experience
• A passion for understanding and improving customer journeys
• Demonstrable experience deriving and using customer behavior insights and data to understand the customer base (Amplitude, Tableau, Google Analytics, etc.)
• Ability to effectively partner with Product teams to develop programs by cohorts to improve personalization, and create tailored messaging streams
• Ability to formulate creative, hypothesis-driven tests and conduct them from ideation through to post-hoc analysis
• Strong project management skills that include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Must be available for travel to a corporate office in Montana bi-annually

Responsibilities

• Own the end-to-end management of product onboarding and trial-to-purchase conversion including multi-channel recommendations, creation, deployment, testing, optimization, analysis and reporting
• Collaborate with product, paid media, brand, business intelligence, and engineering teams
• Develop a test workflow, partnered with the BC PM, that helps the teams understand and leverage what lifecycle components should be prioritized and integrated in the product vs maintained in 3rd party tooling (Braze)
• Act as a leader of mid-funnel performance analysis and customer journeys
• Generate customer insights through in-app behavior analysis
• Assist in cross-marketing efforts from onX product to product
• Consult as a subject matter expert in the channels of in-app messaging, email, and push messaging
• Develop and execute a long-term strategy that drives funnel growth for onX Backcountry while maintaining the existing community and its contribution. This will be in partnership with the Backcountry Product Manager
• Prioritize and manage the Adventure Projects website backlog in partnership with the Product Manager

Preferred Qualifications

• Experience with cross-platform and cross-brand marketing
• Experience with direct-to-consumer marketing programs
• Experience working with Braze, Branch, Amplitude, Tableau
• Mobile app marketing experience
• Experience with project management tools Asana or Jira
• Experience with design tools (Adobe, Figma, etc.) a plus
• Familiarity with HTML/CSS3/Javascript
• Passion for the outdoors; understanding of the outdoor industry is preferred

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays