Vendr is hiring a
Senior Lifecycle Marketing Manager

Summary

The job description is for a Lifecycle Marketing Manager position at Vendr, a Boston-based company that helps companies buy and sell software. The role involves owning the lifecycle marketing strategy, developing creative conversion paths, and working with various teams to deepen customer engagement. The required experience includes 8+ years in lifecycle marketing, marketing automation, or email marketing in SaaS or consumer products companies.

Requirements

• 8+ years experience in lifecycle marketing, marketing automation, or email marketing in SaaS or consumer products companies
• Demonstrated experience owning lifecycle programs for PLG and/or two-sided marketplace companies (B2B or B2C). Lifecycle email at minimum, multi-channel preferred
• Expert-level experience in HubSpot and migrating to ESPs—you bring a perspective on the best tools for the target audience and their journey. You also love nerding out on dynamic content and A/B testing
• Experience working with data from DSPs (we use Segment) and CRM (we use Salesforce) to trigger hyper-targeted lifecycle programs
• A clear vision for measuring the impact of lifecycle marketing on customer acquisition and LTV, and proven experience setting up the reports and dashboards to visualize your KPIs

Responsibilities

• Own the lifecycle marketing strategy, roadmap and execution for free user engagement and growth, as well as marketplace users
• Love coming up with creative copy that hooks readers and drives loyalty to the Vendr brand
• Be a champion for the customer experience, unifying touchpoints across teams and systems to deepen customer and user engagement with Vendr
• Work with Product, Growth, and Content teammates to develop creative conversion paths and strategies for building our contact database
• Develop effective methodologies to segment users to personalize communications

Benefits

• Competitive Compensation
• Growth Opportunities
• Innovation-Driven Culture
• Flexible Work Environment
• Inclusive and Diverse Team