Director, Account Based Marketing

Summary

Join Yubico as a Director, Account Based Marketing (ABM) and lead our ABM initiatives. This role demands a seasoned B2B marketing professional with ABM expertise to drive significant business impact through targeted marketing efforts. You will craft a global account-first strategy, aligning marketing with sales to boost revenue from key accounts. Responsibilities include developing and executing ABM strategies, identifying target accounts, designing marketing programs, overseeing campaigns, and collaborating with various teams. The position requires 10+ years of B2B marketing experience, including 3+ years in a senior ABM role, and expertise in various marketing tools and platforms. Yubico offers a competitive salary and a comprehensive benefits package, including health coverage, retirement plan, wellness reimbursement, learning and development opportunities, paid time off, and parental leave.

Requirements

• 10+ years of experience in B2B marketing, with a minimum of 3 years in a senior or leadership role focused on ABM
• Proven success in developing and executing ABM strategies that drive significant revenue growth and account penetration
• Experience collaborating with sales teams and aligning marketing efforts with sales goals
• Expertise in intent tools (6Sense, Foundry, etc.), marketing automation platforms (Marketo, HubSpot, etc.) and CRM systems (Salesforce)
• Strong analytical and data interpretation skills, and the ability to extract and explain actionable insights
• Communication and leadership skills
• Creative problem-solving abilities, a strategic mindset, and the willingness to roll up your sleeves and dig in
• Proven ability to manage multiple complex projects simultaneously in a fast-paced environment

Responsibilities

• Develop, refine, and execute a sophisticated ABM strategy aimed at targeting high-value accounts and driving revenue growth
• Lead the identification and segmentation of target accounts in collaboration with sales and operations leadership
• Design bespoke marketing programs for different account segments, focusing on the challenges and opportunities unique to each segment
• Oversee the planning, execution, and optimization of multi-channel ABM campaigns
• Guide the development of high-impact content and messaging that resonates with key decision-makers at target accounts
• Partner with Product Marketing, Field Marketing, Design teams and our digital agency to develop and deliver personalized experiences across digital and offline channels
• Serve as the primary liaison between marketing and sales teams on ABM initiatives, ensuring collaboration and alignment on goals, strategies, and execution
• Provide strategic insights and guidance to sales teams, helping them engage more effectively with target accounts
• Lead the analysis of ABM campaign performance, using data to uncover insights, measure ROI, and drive campaign and tactics optimization
• Prepare and present detailed performance reports highlighting successes, challenges, and opportunities for improvement
• Foster a collaborative and innovative cross-functional team environment
• Manage the ABM budget, ensuring optimal allocation of resources to achieve and grow positive ROI

Benefits

• Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family
• Retirement plan . Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting
• Wellness reimbursement . We provide you with $100 monthly reimbursement that you can use on your gym membership, a massage, or your favorite online fitness classes
• Learning and development . We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program
• Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year
• Paid parental leave. We love welcoming new members to our YubiFamily! You will have 8 weeks paid 100% so you can take care of your new family
• Commuter Benefits . If you need to commute to the office, we offer commuter benefits
• Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite