Senior Director, Account-Based Marketing
Reify Health
πRemote - United States
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Job highlights
Summary
Join us at OneStudyTeam in our mission to advance clinical research and improve patient care as we seek a Senior Director of Account-Based Marketing to lead go-to-market, demand generation, and lifecycle and upsell strategy across all product and service lines.
Requirements
- Bachelor's degree
- 10-15+ years of B2B enterprise marketing experience is required, preferably with a strong emphasis on the life sciences / biopharmaceutical industry
- Experience with marketing systems and advanced attribution reporting
- A Quantitative and Analytical leader who rigorously tracks goals and KPIs
- A creative marketer who has experience laying groundwork for 8 and 9 figure customer relationships
- The ability to handle multiple projects simultaneously and drive them to completion effectively in a high-energy company environment
- Joy from living in the nuance and connotation of messaging that take communications and collateral from β~90% rightβ to β99% rightβ
- Forward thinking, growth-minded collaborative partner with strong written and verbal communication skills, accountability, and responsiveness
- Ability to lead by doing in addition to leading by delegating
Responsibilities
- Establishing account-based marketing strategy and objectives in partnership with senior leadership
- Effectively cascading functional strategy to the Marketing team and contributing to the development of organizational policies
- Translating business line strategy into functional plans and guiding execution
- Participating in corporate development of methods, techniques, and evaluation criteria for projects, programs, and people in Marketing
- Ensuring the marketing budget and schedules meet corporate requirements and are allocated and managed to financial plan
- Creating and ensuring achievement of strategic yearly marketing plans aligned to marketing goals and company objectives
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