Senior Director, Account-Based Marketing

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Reify Health

πŸ“Remote - United States

Job highlights

Summary

Join us at OneStudyTeam in our mission to advance clinical research and improve patient care as we seek a Senior Director of Account-Based Marketing to lead go-to-market, demand generation, and lifecycle and upsell strategy across all product and service lines.

Requirements

  • Bachelor's degree
  • 10-15+ years of B2B enterprise marketing experience is required, preferably with a strong emphasis on the life sciences / biopharmaceutical industry
  • Experience with marketing systems and advanced attribution reporting
  • A Quantitative and Analytical leader who rigorously tracks goals and KPIs
  • A creative marketer who has experience laying groundwork for 8 and 9 figure customer relationships
  • The ability to handle multiple projects simultaneously and drive them to completion effectively in a high-energy company environment
  • Joy from living in the nuance and connotation of messaging that take communications and collateral from β€œ~90% right” to β€œ99% right”
  • Forward thinking, growth-minded collaborative partner with strong written and verbal communication skills, accountability, and responsiveness
  • Ability to lead by doing in addition to leading by delegating

Responsibilities

  • Establishing account-based marketing strategy and objectives in partnership with senior leadership
  • Effectively cascading functional strategy to the Marketing team and contributing to the development of organizational policies
  • Translating business line strategy into functional plans and guiding execution
  • Participating in corporate development of methods, techniques, and evaluation criteria for projects, programs, and people in Marketing
  • Ensuring the marketing budget and schedules meet corporate requirements and are allocated and managed to financial plan
  • Creating and ensuring achievement of strategic yearly marketing plans aligned to marketing goals and company objectives

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