Senior Manager, Business Development

Summary

Join Babylist as the Senior Manager, Business Development to drive the expansion of our advertising and media business. This strategic role requires a data-driven leader to develop scalable impact to our partnerships strategy, aligning with our core audience and business. The ideal candidate possesses 10+ years of experience in business development, partnerships, or a related ecommerce field, preferably in media, affiliate marketing, CPG, retail, or consumer tech. You will be responsible for driving revenue growth, developing and executing new business opportunities, expanding strategic partnerships, and optimizing business development strategy. Babylist offers competitive pay, equity, bonus, and benefits including company-paid health, dental, and vision insurance, 401(k) matching, flexible spending account, and paid leave.

Requirements

• 10+ years of experience in business development, partnerships, or a related ecommerce field, preferably in media, affiliate marketing, CPG, retail, or consumer tech
• Proven track record of developing and executing revenue-driving business development strategies and expanding strategic partnerships
• Expertise in market evaluation, including conducting quantitative and qualitative research to identify new opportunities and product-market fit (PMF)
• Deep understanding of media monetization, affiliate partnerships, and revenue-share models, with experience on both buy-side and sell-side media dynamics
• Strong financial acumen, leveraging market insights, financial modeling, and ROI analysis to build data-driven business cases and drive stakeholder buy-in
• Strong KPI-driven approach, defining success metrics, tracking performance, and iterating based on results
• Exceptional strategic thinker who can identify and pursue high-value growth opportunities aligned with Babylist’s media and acquisition goals
• Excellent project management skills, taking initiatives from concept to execution while collaborating across Partnerships, Brand, CRM, and Product teams

Responsibilities

• Drive revenue growth by identifying market opportunities and expanding Media and Affiliate monetization across registry, content, and Babylist Health
• Develop and execute new business opportunities by researching product-market fit, launching MVPs, and refining scalable solutions
• Expand strategic partnerships to extend Babylist’s user engagement beyond birth, securing high-value collaborations with brands
• Lead cross-functional collaboration with Partnerships, CRM, Brand, and Product teams to align on business development initiatives and launch new products
• Optimize business development strategy by setting clear KPIs, tracking performance, and iterating based on data
• Create guiding principles to determine when to start, pivot, or stop projects based on return on effort
• Measure success through increased revenue, deeper strategic partnerships, and extended user engagement post-registry

Benefits

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems
• We believe in exceptional management
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
• In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies