Senior Manager, Business Marketing

Summary

Join Liftoff, a leading growth acceleration platform for the mobile industry, as a Senior Marketing Manager to lead the development and execution of innovative global marketing strategies. You will oversee diverse campaigns and activations across various channels, collaborating with cross-functional teams to align with sales priorities and business goals. The ideal candidate is a creative, strategic, and data-driven leader with 6+ years of B2B marketing experience and a proven track record of success in digital and partner marketing. This role offers the opportunity to shape Liftoff’s global thought leadership, manage strategic partnerships, and lead a high-performing team. The position is eligible for full-time remote work in several US states, with occasional in-person team gatherings. Liftoff offers a full compensation package including equity and health/vision/dental benefits.

Requirements

• Proven B2B marketing leadership: Proven track record with 6+ years of experience in high-tech marketing, experience in the mobile app industry a plus
• Holistic marketing expertise: An understanding of how to build and execute a unified, multi-channel marketing strategy that integrates digital, event, content, and partner marketing to drive business objectives and enhance brand visibility across global markets
• Partner and digital marketing expertise: Excellent writing skills. Demonstrated success in leading partner, digital and content marketing programs within a B2B environment. Experience with all segment sizes, from Enterprise to SMB
• Team management: 3+ years of experience managing and developing high-performing marketing teams
• Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies
• Technical proficiency: In-depth understanding of marketing technologies (automation platforms, website tools, analytics, CRM) and website management
• Innovative and growth mindset: Forward-thinking and continuously seeking ways to improve and innovate
• Communication and collaboration: Excellent interpersonal and communication skills to build strong relationships with cross-functional teams
• Business acumen: Deep understanding of customer needs and ability to translate them into effective marketing campaigns

Responsibilities

• Develop and execute global marketing campaigns across email, webinars, content, research reports, and paid media, highlighting Liftoff’s thought leadership and driving engagement with prospects, customers, and partners
• Collaborate with cross-functional teams (sales, product marketing, brand, event teams) to align marketing efforts with business objectives
• Manage key partnerships, PR, and vendor relationships, providing strategic recommendations to enhance partnerships and maximize value for Liftoff
• Lead global thought leadership initiatives, setting the vision and overseeing strategic campaigns to position Liftoff as an industry leader
• Support regional marketing efforts for customer summits, conferences, and events to drive brand engagement and visibility
• Utilize data-driven insights to identify growth opportunities and optimize marketing strategies for maximum impact
• Oversee the global digital strategy, ensuring timely delivery of event pages, decks, case studies, and blog posts
• Guide and manage the content team, ensuring the production of high-quality, impactful work that aligns with business goals
• Analyze and optimize marketing performance, leveraging data to measure success and continuously improve programs
• Manage website updates and other digital properties, optimizing for user experience and performance

Benefits

• Health/vision/dental benefits
• Equity
• Remote work