Senior Manager, Channel Programs

Summary

Join Verkada as a Sr. Manager, Channel Programs to lead the strategy and execution of global partner-facing field activities. This individual contributor role is crucial for scaling Verkada's channel presence and maximizing ROI from events and partner activations. You will manage daily operations across partner events, field engagement programs, and partner development, collaborating with various teams. Key responsibilities include standardizing events, ensuring brand consistency, driving ROI, enabling field activation, supporting partner development, achieving operational excellence, collaborating cross-functionally, and managing communications. The ideal candidate possesses 8+ years of experience in channel operations, field marketing, or program management within a B2B or channel-first organization. Verkada offers competitive compensation and a comprehensive benefits package.

Requirements

• Experience: 8+ years in channel operations, field marketing, event marketing, or program management in a B2B or channel-first organization
• Operational Rigor: Strong project management skills with a passion for process, documentation, and scaling repeatable programs
• Marketing Acumen: Understanding of brand standards, messaging alignment, and channel marketing principles
• Data-Driven Mindset: Comfortable building reporting frameworks to measure ROI, track performance, and inform strategy
• Cross-Functional Leadership: Proven ability to work across multiple teams and levels—from field reps to executives—with clear communication and follow-through
• Problem-Solver: Ability to thrive in fast-paced, ambiguous environments with strong judgment and a proactive mindset

Responsibilities

• Standardize Events: Develop and enforce playbooks and best practices for all channel events globally, including partner summits, roadshows, training days, and relationship building activity
• Ensure Brand & Message Consistency: Work with marketing teams to ensure all events are supported with proper collateral, branded materials, and aligned messaging that reflects Verkada’s value proposition
• Drive ROI & Performance Metrics: Create and manage processes to measure the effectiveness of partner events and activities. Use data to drive continuous improvement and justify investment
• Field Enablement & Activation: Collaborate with Channel Marketing, Sales, and Enablement to support region-specific partner development programs and co-branded field marketing campaigns
• Partner Development Support: Oversee execution of in-field partner activities such as lunch & learns, demo days, and enablement workshops—ensuring a consistent and high-impact experience
• Operational Excellence: Develop scalable operational processes across geographies. Manage planning timelines, vendor coordination, material logistics, and budget tracking
• Cross-Functional Collaboration: Act as the key liaison between Channel Field, Marketing, Sales, Operations, and Finance teams to ensure seamless execution and alignment
• Own Communications & Calendaring: Maintain a global calendar of events and ensure proactive communication with field teams and partners

Preferred Qualifications

Tools: Proficiency in Salesforce, project management tools and marketing platforms is a plus

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits