Senior Manager, Event Marketing

Summary

Join Toast as a Senior Manager, Event Marketing to lead and scale the event strategy, owning high-impact events and transforming them into demand-generation engines. Develop and implement a repeatable event framework, manage event budgets and vendor contracts, and leverage data to optimize campaigns. Lead and mentor a high-performing events team, collaborating with cross-functional stakeholders to align event strategy with business goals. The ideal candidate has 7+ years of experience in event marketing within B2B software or SaaS, a proven track record of building and scaling event programs, and strong leadership skills. This role requires expertise in event operations, data analysis, and communication, along with the ability to navigate a matrixed organization. The position offers a competitive salary and benefits package.

Requirements

• 7+ years in event marketing or demand generation, ideally within B2B software or SaaS
• Proven track record of building and scaling event programs that deliver measurable pipeline and revenue impact
• Strong leadership skills with experience managing, mentoring, and growing high-performing teams
• Expertise in event operations, resource prioritization, and process creation
• Data-driven mindset with experience setting KPIs, analyzing performance, and optimizing event ROI
• Ability to navigate a matrixed organization, influence stakeholders, and advocate for resources
• Exceptional communication, collaboration, and relationship-building skills
• Experience owning major tradeshows or flagship events end-to-end

Responsibilities

• Own Toast’s flagship events and tradeshow strategy— develop the plan and help the team support marketing business goals, driving measurable pipeline, revenue impact, and brand visibility
• Lead our biggest annual tradeshow strategy and execution - highly visible leadership
• Develop and scale a repeatable event framework, creating clear processes, documentation, and playbooks to increase efficiency and performance
• Lead, mentor, and grow a high-performing events team, fostering accountability and collaboration
• Partner closely with Sales, Marketing, and cross-functional stakeholders to align event strategy with business goals and secure the resources needed for success
• Manage event budgets, negotiate vendor contracts, and maximize ROI
• Leverage data and insights to track event performance, optimize campaigns, and report results to senior leadership
• Continuously test and innovate event formats to engage our target audience and stand out in a crowded market

Benefits

• Competitive compensation and benefits programs
• Cash compensation (overtime, bonus/commissions, if eligible)
• Benefits
• Equity (if eligible)
• Hybrid work model