Senior Manager, Growth Marketing

Summary

Join CBT Nuggets as a Senior Manager, Growth Marketing and lead the optimization of the marketing-to-sales pipeline. Develop and execute growth strategies across various channels, including email, automation, social media, and inbound marketing. Oversee a team of two marketing managers and collaborate with other departments to align messaging and goals. Leverage your expertise in email marketing and marketing automation to drive demand and improve conversion rates. Analyze performance metrics, present key insights, and maintain dashboards to track campaign effectiveness. This role requires 5-7+ years of B2B marketing experience with a focus on growth, email, and automation.

Requirements

• 5–7+ years of experience in B2B marketing with a strong focus on growth, email, and automation
• Proven experience owning the marketing-to-sales funnel and driving measurable pipeline growth
• Advanced knowledge of Klaviyo and Salesforce (including campaign tracking and reporting)
• Previous experience managing direct reports and cross-functional projects
• Comfortable with analytics platforms, A/B testing, and data-informed decision-making
• Exceptional written and verbal communication skills
• Ability to balance strategic thinking with day-to-day execution

Responsibilities

• Lead Generation & Pipeline Optimization
• Own the strategy and execution for multi-channel lead generation efforts, including email, paid social, and content-driven campaigns
• Monitor and improve conversion rates at each stage of the funnel
• Partner with Sales to ensure alignment on lead quality and qualification
• Email Marketing & Automation
• Lead our email strategy across lifecycle, nurture, and promotional campaigns
• Oversee campaign execution in Klaviyo, including segmentation, A/B testing, and reporting
• Manage lead scoring and automated workflows between Klaviyo and Salesforce
• Team Leadership & Collaboration
• Manage and mentor your vertical’s team members: Social Media Manager and Inbound Marketing Manager
• Partner with colleagues within Marketing, Design, Sales, and Leadership to align messaging, campaigns, and lead gen priorities
• Collaborate with our Learning Content and Learner Facing Teams (Support, Coaching) to support key launches and promotions
• Growth Strategy & Analytics
• Analyze performance metrics and present key insights and optimizations to the marketing team and leadership
• Maintain dashboards and monthly reports on campaign effectiveness and funnel health
• Stay current on digital trends, tools, and best practices for B2B growth
• Platform Management & Optimization
• Own marketing automation infrastructure (Klaviyo + Salesforce integration)
• Recommend improvements to tech stack, integrations, and reporting tools

Preferred Qualifications

• Experience working in EdTech, SaaS, or IT training environments
• Familiarity with attribution models, UTM tracking, and lead scoring strategies
• Hands-on experience with LinkedIn Ads or paid social media campaigns
• Remote work experience and comfort with asynchronous collaboration with colleagues across time zones

Benefits

• Generous employee benefits
• Salary range: $95,000 - $115,000 depending on experience and skill level