Senior Manager, Integrated Planning & Strategy

Summary

Join DEPT® as a Manager, Integrated Planning & Strategy and become a key member of our strategy team! This remote role, based within 50 miles of Salt Lake City, UT, blends research, insight development, and strategic client partnerships. You will develop data-driven strategies, collaborate with cross-functional teams, and serve as a trusted advisor. The position requires 3+ years of cross-channel media planning and optimization experience, including paid social, along with experience with media research tools and client management. DEPT® offers a collaborative environment and a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave. The salary range is $73,900 - $100,000.

Requirements

• 3+ years of hands-on in cross-channel media planning & optimization inclusive of all digital channels with Paid Social as the sole emphasis for this role
• 3+ Experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Experience planning Paid media channels within a larger media ecosystem that includes Owned channels
• 1 year minimum of client facing experience and management experience
• Understanding of Brand and Performance media and the synergy across the two
• Ability to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Strong collaboration, client relationship, and leadership skills
• Experience navigating cross-functional teams and dynamics

Responsibilities

• Pull together research insights from Competitive data (Pathmatics, Vivvix, Similarweb), Audience Research (GWI), Landscape insights (eMarketer, business journals), Client Data (GA, CM, META etc) and 1P data
• Develop and contribute to full funnel media and data driven strategies based on research insights
• Support the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Data Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
• Work closely with various Client stakeholders and their internal teams to develop briefs that guide adjacent internal and external partners for campaign activation
• Be a trusted advisor for internal functional team members and external partners and become an expert within integrated planning
• Boost morale and develop team culture - being a positive example and growing careers of junior team members alike
• Provide new or different thinking and share ideas openly
• Demonstrate strong communication and presentation skills and be able to contribute to a client presentation confidently on their own
• Demonstrate a strong analytical mind and be a strategic thinker / problem solver and be solution-oriented

Preferred Qualifications

Curious and creative, while rigorous and analytical

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave